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Optimizing Content Creation around CPC

Eightfold Logic recently released a new advertising capability for its InboundWriter service that is designed to help Google AdSense™ publishers better monetize their content. Content publishers using the Google AdSense network are now be able to...

Published Mon, Dec 12 2011 12:25 PM by Administrator

Filed under: advertising, affiliates, wordpress, cpc, Eightfold Logic, inbound writer
Matching Logic in Bing adCenter

Last week Bing announced that the ad matching logic used in Microsoft Advertising adCenter has been updated. Advertisers bidding only on the singular or only on the plural form of a keyword, adcenter will serve ads for both singular and plural forms of...

Published Mon, Jun 20 2011 9:00 PM by Peter A. Prestipino

Filed under: adcenter, cpc, bing, week26-2011
Monetization Models for Affiliates (Intermediate)

WM recently posted an article entitled How to Make Money on Your Website , which was intended to give those new to affiliate marketing a useful overview of the different payout structures available to them through merchants and networks. These monetization...

Published Wed, Jun 08 2011 9:00 PM by Linc Wonham

Filed under: affiliate marketing, cpm, cpc, CPL, cpa, week 24
How to Make Money on Your Website - Affiliate

If there's one question asked repeatedly by those starting out in the world of Internet business, it is how to make money on their website. If you're not selling product (whether ebooks or any other tangible goods), then the only option is to...

Published Tue, Jun 07 2011 12:45 AM by Peter A. Prestipino

Filed under: cpm, cpc, CPL, cpa, week 24
Mobile Paid Search Impressions Skyrocket

A new study by Performics (paid search marketing specialists) shows that mobile paid search impressions accounted for 10.2% of all paid search impressions (desktop and mobile) for Performics' client base in Q1 2011. It's the first time 10 percent...

Published Thu, Apr 28 2011 1:56 PM by Mike Phillips

Filed under: advertising, search, paid search, mobile, performics, cpc, week18
CPC Campaigns - Best Time of Day

What is the best time of day to run your CPC campaigns? A recent study conducted by online customer acquisition firm NetElixir examined the time of day that online orders and clicks peak. The findings indicate that there is a daily pattern for both behaviors...

Published Mon, Mar 28 2011 12:30 PM by Peter A. Prestipino

Filed under: sem, cpc, Netelixir, 3282011, w142011
MyLikes: Fully Customizable, CPC Affiliate Marketing

Looking for an alternative to restrictive AdSense for your website? New start-up MyLikes believes they have a solution, and it's aimed squarely at niche publishers and industry influencers. In short, it works like this: Publishers sign up for an account...

Published Thu, Jan 07 2010 3:00 PM by Mike Phillips

Filed under: adsense, ppc, publishers, cpc, advertising alternatives
Bing Paid Click Share Grows (Again)

Efficient Frontier reported some significant growth in paid click share for Microsoft's Bing . The data shows that as of the first week in August, Bing lifted their click share 44% since the beginning of June. Bing did particularly well in both the...

Published Wed, Aug 12 2009 10:11 AM by Peter A. Prestipino

Filed under: advertising, ppc, cpc, bing, 81209, efficient frontier
Facebook Advertising Basics | Social Promotions

Let's move beyond traditional search engine marketing for a moment and focus on another very viable opportunity in Facebook advertising. It might be the largest social network site ever developed and is ripe with social marketing opportunities, but...

Published Tue, May 19 2009 2:46 PM by Peter A. Prestipino

Filed under: advertising, facebook, cpm, cpc, facebook advertising, facebook ads
AdBrite Launches Cost-Per-Click Auction for Graphical Ads

AdBrite announced today the launch of a cost-per-click (CPC) auction for graphical banner ads. Advertisers can now pay for graphical banner advertising in the same way they pay for search placements and text ads -- paying only when their ad is clicked...

Published Mon, Nov 24 2008 9:46 AM by Peter A. Prestipino

Filed under: advertising, display advertising, adbrite, cpm, cpc

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