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Rakuten Gives Marketers a Better View into Channels

Rakuten Marketing is helping marketers get a better view into all of their channels, thanks to a new acquisition of UK-based technology company DC Storm . DC Storm provides digital marketers with an omni-channel attribution, measurement...

DC Storm; More PPC Tracking for Affiliates

A new tool promising to help affiliates track and optimize PPC campaigns has launched. DC Storm , a web analytics, tracking and PPC optimization provider calls the service Storm for Affiliates(tm). The solution enables affiliates to...

Analytics Master List - 15+ Solutions

Microsoft shut the doors on its analytics offering recently. While not too many Web professionals are scurrying around looking for an alternative yet, there are certainly plenty out there. Google Analytics is a fine solution for those...


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