Posts tagged deliverability RSS

Email to Non-Responsive Recipients Endangers Deliverability

A new study from Return Path indicates that only 12.5% take steps to re-engage with lapsed subscribers. A majority of the email marketers studied sent email at a steady, high frequency for a 19-month period, despite a lack of response...

Switching Email Service Providers

Recent survey data from Strongmail reveals the majority of businesses employing an email service provider (ESP) have switched within the last two years and another third plan to do so in the next 12 months. Why? According to the release...

StreamSend "Gets" Deliverability

How much do you know about analyzing an email for deliverability? If you're a client of email marketing software provider StreamSend and your answer was "not much" you'll certainly know more now. The company just...

Deliverability the Focus of Lyris ListManager 10

Lyris released the latest version of its email marketing solution, Lyris ListManager 10 - Delivery Edition. The offering harnesses the power of "mailstreams" or the ability to send campaing email in paralell over multiple...

Terrifying Email Deliverability Study

According to the Lyris ISP Deliverability Report (PDF), nearly one out of every five permission-based email messages sent to U.S.-based ISPs lands in the junk mail folder. That means slightly more than 76 percent of invited email successfully...

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