Posts tagged demand side platform RSS

The Data Behind Demand: How The Information Revolution Is Powering Programmatic Advertising

:: By Venkat Krishan, YuMe :: There's a hidden world behind today's website advertisements. Extraordinary feats of analysis and computing power, along with lightning-fast bidding wars for crucial online marketing real estate...

A Strategic Guide to Cross-Platform Marketing

By Eric Bader, CMO of RadiumOne Marketers have a multi-device conundrum because the consumers they want to connect with distribute their attention between multiple devices. As connected devices like smartphones and tablets have grown...

MediaMath Opens Up the DSP

MediaMath , a provider of cross-exchange ad management and technology services, has released Brain Algorithm Visualization, a tool which provides transparency into demand side platforms to users of its TerminalOne platform - an automated...


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