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Brooks Brothers Personalizes Shopping Experience

In 1818, Brooks Brothers became the first ready-to-wear fashion emporium in America with the opening of its initial store. Nearly 200 years later, the iconic retailer continues to transform its business to meet the changing needs of...

International Ecommerce in Focus; FiftyOne LINKs with Demandware

Expanding an e-commerce presence to serve additional countries is complicated for Internet retailers. For some U.S. merchants however, it's getting much easier. FiftyOne Global Ecommerce announced this week that it has become a...

Roll Out the Red Carpet for Digital Divas

Digital divas are a small group of consumers with significant purchasing power - both online and in-person. That's according to the University of Arizona and Demandware 's results from a recent survey of 7,000 consumers across...

Lancôme Makes Over Mobile Presence

Today’s on-the-go consumers want to connect with brands across all devices. This dramatic shift in the shopping experience led Lancôme , an international luxury beauty brand, to use SapientNitro , an agency with a strong...

The Hidden Costs of E-Commerce Platforms

An online store can only be as successful as the e-commerce platform that is running it, which is why it is vital for merchants to map out their business’s needs, goals and budget before they make a commitment to a solution....

What Small Biz Can Learn from Big Biz

And how big businesses learned from them. Sandwiched between Black Friday and Cyber Monday is Small Business Saturday , a day dedicated to supporting small businesses nationwide, and the brainchild of American Express . Aside from...

Finish Line Commits to Omnichannel Race

With more than 640 stores across 47 states and an online presence to match, Finish Line is not only one of the largest mall-based specialty retailers in the United States, but also one of the most aggressive in terms of its omnichannel...

Social Plugins Keep Consumers Connected

For merchants, keeping consumers connected to their brand on the ’Net is a top priority, which is why e-commerce solutions provider Demandware has launched some new social plugins that aim to make this a much easier task. The...

The Seamless Retail Shopping Experience

Powerhouse commerce platform Demandware launched a few new enhancements to its Multichannel Commerce Solution that are definitely worth a look – particularly if you’re paying attention to the variety of new devices on the...

Expand Your Digital Reach to Multichannel Shoppers

According to research conducted by Forrester Consulting, 68 percent of U.S. multichannel shoppers are more likely to purchase from brands whose products are readily available through a variety of physical and virtual touchpoints. To...

A Clear Case for the Commerce Cloud

Consumer demands continue to drive technology innovation while e-commerce managers and Internet professionals try to keep pace with their evolving behavior and growing number of touch points. Whether accessed through a tablet, a mobile...

Pinterest Integrations from Demandware and StrongMail

Although a recent study suggests that Pinterest isn’t directly influencing purchasing decisions yet, it doesn’t mean that retailers should write off the social pin board site when it comes to social media marketing strategies...

WordPress Plugin for Social Commerce from Demandware

Emerging from its experimental research lab, SaaS e-commerce solution provider Demandware has released a new WordPress plugin that provides retailers with a way to bring some social into the world of commerce. Powered by Demandware’s...

Demandware Deal Kicks Up Ecommerce Sales

Digital marketing agency Acquity Group has announced a new partnership with on-demand ecommerce solutions provider Demandware. The collaboration aims to empower retailers to deliver a higher-quality, customized online shopping experience...

Demandware Expands Cloud Strategy with DCM

E-commerce software as a service (SaaS) solutions provider Demandware has announced Digital Commerce Management (DCM), the next generation of the company’s open cloud strategy to manage all digital interactions between brands...

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