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Looking for some design inspiration? Keep reading. Company logos are not to be taken lightly. They must quickly and effectively convey how we want consumers to view our brands. They must be captivating and attractive but understated...
When it’s all said and done, there is no more powerful weapon in an online retailer’s arsenal than the add-to-cart button. Merchants can spend unlimited resources on market research, product development, advertising and...
The four essential elements for creating captivating websites The four principles of design are balance, rhythm, emphasis and unity. Each one of them is essential for bringing together the different visual elements that are necessary...
Developing a website takes time, money and resources. And in today's hyper-competitive landscape filled with new content and expanding Web capabilities, it's important that new projects are planned with scalability in mind...
Are you basing copy and design changes on your gut feeling? STOP! There is a better way to optimize your website. :: By Lars Johansson :: By using a tool for A/B and multivariate testing, you can see what your visitors prefer and let...
Web users have options -- thousands of them. It's one of the reasons the Web is so useful but also one of the great challenges of Web business. How do you make sure your site is the one that stands out amid the rest and that users...
When I first started designing, developing and promoting websites in early 2000, “long-copy” pages were often the standard. While there has been a clear shift towards the “less-is-more” school of design (and...
Remember scrollers? I do and have missed them terribly since they went out of design vogue. While there are some holdouts to this traditional design element, using jQuery to scroll text or images adds the necessary Web 2.0 coolness...
Microsoft seems to be feeling the heat from other SMB providers. Recently they have launched BizSpark, a discount program for startups. Now they're hoping to entice the designer/developer crowd with WebSiteSpark. The program offers...
Drop shadows are a useful effect that can be achieved in Photoshop (or GIMP), adding a certain 2.0'ness to your text or images. Let's look at how to create a drop shadow for both images and text now. Note that I'm working...
There are quite a few online tools (as well as desktop software, of course) to help Web professionals develop flash presentations, but none are like UK-based Prezi . The solution is an amazingly quick and easy way to develop what Prezi...
There are few things more important to a successful website than its design. In many respects, it’s the window to the soul of an Internet business as well as the people behind it. Portals busy with too many elements fail, in...
SEO boils down to three things: good content, links, and site design. So in today’s newsletter I’d like to give a few pointers on each of these topics. Good Content . Once upon a time key phrases could be placed into the...
Web designers often work in a vacuum, but it doesn't have to be that way. WebAssist , makers of eCommerce and productivity extensions (software add-ons) for Adobe products announced the launch of SuCasa , an online template marketplace...
Designers (and occasionally developers) need to embed Flash content within websites. SWFObject 2 offers two optimized Flash Player embed methods; a markup-based approach and a method that relies on JavaScript – let’s look...
E-Commerce Social Traffic Declines, Tablet...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
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