Posts tagged digiday RSS

Brands Take a Closer Look at Online Video

The second annual Video State of the Industry Survey from Adap.tv and Digiday has found that brand advertisers who bought online video ads this year are planning to increase their budgets for 2012 by 47 percent. For brands that didn’t...

Online Video Producers, Advertisers at Odds

While there is no doubt that online video is a booming industry, just how that video is used as a marketing tool is much less clear -- particularly between video producers and advertisers. Research from DIGIDAY and YuMe (a video ad...

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