Posts tagged digitas RSS

How One of the Biggest Names in Beauty Names a Digital Agency

L'Oreal USA – one of the most-recognized names in the beauty market – is not resting on its laurels when it comes to its presence in the digital media landscape. Instead, L'Oreal is on an aggressive path in growing...

Use Video to Drive Brand Interest (Not Direct Sales)

A new survey from Harris Interactive and brand agency Digitas reveals an increased urgency for brand investment in video, showing that 46 percent of online video viewers in the U.S. say that if they are watching a video online that...

Mobile Search Queries Spike on Weekends

This week Google and Digitas announced a collaborative effort to better measure mobile marketing by combining "original Google and Digitas search and marketing data to forecast trends, inform investment strategies, and drive the...

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