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If Display is Broken, Is Infolinks In3 the Creative Fix? Many digital advertising gurus have been heralding the end of display for - geesh, I don't know - about as long as I've been on the 'Net (that would be pushing fifteen...
Display advertising has undergone a renaissance of sorts the past few years. Supported by advertisers continued interest in exploring anything that generates results, and driven by the advent and adoption of new and more powerful technologies...
Display advertising, once the dominion of big brand advertisers, has undergone quite the renaissance the past few years and has become accessible to a much larger professional audience of Web marketers thanks to new targeting and tracking...
Google has announced several improvements to its Display Ad Builder, a service (launched in ’08) which enables advertisers to design display ads for free. Improvements to the platform include: Bulk copying and editing: Advertisers...
Today comScore introduced a brand new analytics report that should prove extremely valuable for Web advertisers and publishers. Serving the optimal type of online ads is essential for marketers, and the Ad Metrix Creative Summary examines...
According to digital media consulting firm BIA/Kelsey, geo-targeted ads will more than double in the coming years - from spending of $897 million in 2008 to more than $1.9 billion in 2013. According to the firm, geo-targeted ads currently...
Does size matter in online advertising? According to a study from digital ad solution provider Eyeblaster it doesn’t but creative execution and rich media certainly do. While it’s bit of a self-serving study in that Eyeblaster...
Display advertising, once the darling of Internet marketing, fell out of favor as the rise of PPC (pay-per-click) advertising began. That may soon change as Yahoo! today launched Yahoo! My Display Ads , a self-serve display ad marketplace...
Despite considerable speculation about the relationship between search engine marketing and online display advertising, findings from a new study from iProspect indicate that the two channels have a closer relationship than many marketers...
The New York Times is reporting that Yahoo plans to introduce video and images into paid search ads. Couple that with Comscore indicating that Yahoo! increased its search share while Google slid (albeit slightly), and you may want...
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