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Uncovering Consumers' Real Online Ad Preferences

iPerceptions announced the results of a study that reveals insights into which types of online ads are popular with consumers. The analytics company collected user-generated feedback from 14,000+ visitors on consumer advertising preferences and their...

Published Mon, Oct 06 2008 9:05 AM by Peter A. Prestipino

Filed under: advertising, display advertising, video ads, banner ads, text ads, ad preference, iperceptions
Advertise On Branded Content Sites; Duh!

Across a wide range of advertising metrics, branded content sites outscored Internet industry norms for the Internet 41 out of 43 times according to a research report ( Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites...

Published Wed, Jul 30 2008 10:22 AM by Peter A. Prestipino

Filed under: advertising, display advertising
Bringing Back the Banner

468x60 - Old School Web Trends for New School Marketers Every online marketer wants to know how to drive website traffic and enhance an organization’s overall branding at an affordable cost. Since the inception of Internet marketing there has been...

Published Thu, Sep 01 2005 2:12 PM by PR2005

Filed under: advertising, marketing, display advertising, banners, 2005-11

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Uncovering Consumers' Real Online Ad Preferences

Advertise On Branded Content Sites; Duh!

Bringing Back the Banner