Posts tagged display advertising&pageindex=2 RSS

Topic Targeting in Google Display Network

Google announced that advertisers engaged in keyword-based contextual targeting on the its Display Network will now also be able to do so in a new way - selecting from over 1,750 topics and sub-topics. Using keywords for contextual...

Leading Tech Companies are Fueling Display Advertising

Website Magazine’s January issue about 2011 Web trends predicted that bold and innovative new technologies would fuel the resurgence of online display advertising this year. It’s happening, by way of leading tech companies...

Facebook is UK's Biggest Display Ad Market

ComScore released an overview of the UK online display advertising market for Q3 2010, which not only showed strong gains for the medium as a whole but also lists Facebook as the UK's single largest display ad publisher on the...

Yahoo's Personalized Retargeting Can't Miss

While one of the hottest topics on the Web today, retargeting is hardly a new concept for online marketers. In fact, Yahoo! writes on its advertising blog that it invented search retargeting more than a year ago. That much is open...

How Will You Monetize the Visual Web?

Google recently predicted that display advertising will be a $5 billion industry by 2015. Yahoo! keeps pushing display advertising (reporting a 17% increase in Q3) and claims to be as dedicated as ever to the medium. Jumping on board...

Google Leads the Way to Higher Display Earnings

Google recently predicted that online display advertising would become a $50 billion industry by 2015, and the company’s third-quarter earnings report seems to support that claim. While search remains Google’s largest revenue...

AdReady, Display on Target for a Banner Year

With online display advertising predicted to become a $50 billion industry by 2015, ignited by a projected 60-percent increase in targeted display ad spending over the next 12 months, advertisers and agencies are optimistically preparing...

The Future of Display? Better Ask Google

Twelve years ago this week, Google became officially incorporated and began its creation of the Web search industry – or, one could easily argue, the Web itself – as we know it today. On Tuesday, the company re-emphasized...

AdReady's Precision Campaigns Make Display More Accessible

There is no shortage of proof that online display advertising is back on firmer ground than it’s been the past two years. Where it goes from this point forward, however, is the estimated $7.5 billion question. Actually, if current...

Facebook Ad Spend Skyrockets

According to Facebook COO Sheryl Sandberg, Facebook's biggest advertisers have increased their advertising spend on the site 10-fold; some as much as 20-fold or more. "Two years ago the big brands were experimenting with us...

Dynamic Content in Display Ads

Data management and ad optimization platform Aggregate Knowledge released a Flash Developer Toolkit that makes it easy for Adobe Flash and ActionScript developers to add dynamic content to display advertising. The toolkit offers Flash...

Facebook Ad Impressions Up 52 Percent

The latest advertising data from comScore shows that Facebook was the largest display ad publisher in the U.S. during the first quarter of 2010. The social networking site displayed an estimated 176 billion impressions from January...

Adsense Link Units With Image (Display) Ads

Google Adsense publishers that have placed link units on their pages will now have an image added to the search return list (which are generated upon a click from a user). The display advertisements that appear are contextually targeted...

Innovative: Chat within Banner Ads

The phrase "necessity is the mother of invention" must have been coined in a recession (or a depression), as there are some very creative solutions coming to market with the aim to go beyond generating awareness, and instead...

Google Display Ad Builder Improves with Rich Media & Video

Google made several notable improvements to its AdWords display ad builder. With a focus on bringing richer content, interaction and tracking to display ads, the new Rich Media and video templates will provide advertisers with the...

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