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Website Magazine’s January issue about 2011 Web trends predicted that bold and innovative new technologies would fuel the resurgence of online display advertising this year. It’s happening, by way of leading tech companies...
ComScore released an overview of the UK online display advertising market for Q3 2010, which not only showed strong gains for the medium as a whole but also lists Facebook as the UK's single largest display ad publisher on the...
While one of the hottest topics on the Web today, retargeting is hardly a new concept for online marketers. In fact, Yahoo! writes on its advertising blog that it invented search retargeting more than a year ago. That much is open...
Google recently predicted that display advertising will be a $5 billion industry by 2015. Yahoo! keeps pushing display advertising (reporting a 17% increase in Q3) and claims to be as dedicated as ever to the medium. Jumping on board...
Google recently predicted that online display advertising would become a $50 billion industry by 2015, and the company’s third-quarter earnings report seems to support that claim. While search remains Google’s largest revenue...
With online display advertising predicted to become a $50 billion industry by 2015, ignited by a projected 60-percent increase in targeted display ad spending over the next 12 months, advertisers and agencies are optimistically preparing...
Twelve years ago this week, Google became officially incorporated and began its creation of the Web search industry – or, one could easily argue, the Web itself – as we know it today. On Tuesday, the company re-emphasized...
There is no shortage of proof that online display advertising is back on firmer ground than it’s been the past two years. Where it goes from this point forward, however, is the estimated $7.5 billion question. Actually, if current...
According to Facebook COO Sheryl Sandberg, Facebook's biggest advertisers have increased their advertising spend on the site 10-fold; some as much as 20-fold or more. "Two years ago the big brands were experimenting with us...
Data management and ad optimization platform Aggregate Knowledge released a Flash Developer Toolkit that makes it easy for Adobe Flash and ActionScript developers to add dynamic content to display advertising. The toolkit offers Flash...
The latest advertising data from comScore shows that Facebook was the largest display ad publisher in the U.S. during the first quarter of 2010. The social networking site displayed an estimated 176 billion impressions from January...
Google Adsense publishers that have placed link units on their pages will now have an image added to the search return list (which are generated upon a click from a user). The display advertisements that appear are contextually targeted...
The phrase "necessity is the mother of invention" must have been coined in a recession (or a depression), as there are some very creative solutions coming to market with the aim to go beyond generating awareness, and instead...
Google made several notable improvements to its AdWords display ad builder. With a focus on bringing richer content, interaction and tracking to display ads, the new Rich Media and video templates will provide advertisers with the...
The Online Publishers Association thinks that online display advertising needs a face lift, one that will "meet the needs of marketers by better integrating their messages into the fabric of the Web." The proposed new advertising...
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