Posts tagged display RSS

Efficient Frontier Puts Adobe Atop Premier Marketing Suites

Adobe has added another layer to its suite of digital marketing and advertising solutions with the acquisition of Efficient Frontier. The acquisition provides Adobe with multi-channel ad campaign forecasting, execution and optimization...

Bullish on Social Media Advertising

According to the "US Local Media Annual Forecast (2010-2015)", a report rom BIA/Kelsey, social media ad spend will more than double, to 21.9 percent of all digital ad spend by 2015. The report also predicts that Facebook...

Display Ad & SEM Study from iProspect

Despite considerable speculation about the relationship between search engine marketing and online display advertising, findings from a new study from iProspect indicate that the two channels have a closer relationship than many marketers...

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