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These days, consumers are bombarded with requests to sign up for e-mail newsletters; handing over their e-mail addresses and risking future annoyances. Want to test out our new product? Enter your e-mail address. Want to leave a comment...
A study of e-mail marketing practices in the e-commerce industry has revealed that 99 percent of the top 500 retailers are missing out on a critical opportunity to engage customers and drive revenue. The survey, conducted by e-mail...
A recent study by ExactTarget shows that e-mail is still one of the most effective (and accepted) ways to market to consumers. Their survey of more than 1,500 consumers found that 93 percent are subscribers -- meaning they have provided...
Over the past several months, many industry voices are surmising that social media messaging could one day replace e-mail. While that might seem far-fetched, recent research* from e-mail marketing company GetResponse shows that social...
Small-business CRM and e-mail marketing leader Infusionsoft has just introduced a free plug-in for Microsoft Outlook. The add-on enables users to access their contacts’ information and add them to automated marketing campaigns...
E-mail marketing solutions providers ExactTarget and StrongMail System s have each recently produced winning results for blue-chip clients. American Greetings Interactive saw a 13-percent increase in customer engagement during its...
Two Indianapolis-based digital marketing solutions firms, Delivra and Cantaloupe.tv, have integrated services to provide the first E-mail marketing platform with video tracking. Delivra, one of the original E-mail software and services...
E-mail service provider Listrak has released a new version of its Web-based E-mail marketing platform that includes expanded integration with Salesforce, Omniture and Google Analytics. A leading E-mail marketing solutions provider...
The advantages of e-mail marketing are many - for starters, it's targeted, direct and measurable. But it's extremely important to know the minds of consumers when crafting an e-mail strategy. Miss the mark and you can easily...
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Yahoo! Acquires Tumblr in Billion Dollar...
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