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These days, consumers are bombarded with requests to sign up for e-mail newsletters; handing over their e-mail addresses and risking future annoyances. Want to test out our new product? Enter your e-mail address. Want to leave a comment...
A recent study by ExactTarget shows that e-mail is still one of the most effective (and accepted) ways to market to consumers. Their survey of more than 1,500 consumers found that 93 percent are subscribers -- meaning they have provided...
Over the past several months, many industry voices are surmising that social media messaging could one day replace e-mail. While that might seem far-fetched, recent research* from e-mail marketing company GetResponse shows that social...
The advantages of e-mail marketing are many - for starters, it's targeted, direct and measurable. But it's extremely important to know the minds of consumers when crafting an e-mail strategy. Miss the mark and you can easily...
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