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A Playbook for Buying Software - June 2016

:: Perhaps no industry is more susceptible to change than that of software, from the players to the products and everything in between. There isn’t any aspect of an enterprise that software does not touch and procurers would...

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The Secret of SEO - May 2016

:: Often those responsible for the success of their enterprise get bogged down in the intricacies of the practice of search engine optimization, concerned more with the science of the details rather than the art of the experience....

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Get Started with 'Net Testing - April 2016

:: Aided by powerful technologies and numerous best practices established through trial and error, ’Net professionals can and should feel confident that it is absolutely possible to “improve” the performance of any...

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Bright Ideas in Digital Advertising - March 2016

:: There’s never been a better time to engage in digital advertising thanks to advances in targeting and tracking. The future is bright for enterprises willing to face the challenges head on and leverage the many powerful technologies...

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Engagement - February 2016

:: While there is no single, undisputed definition of “engagement,” today’s enterprises know they must still pursue it rigorously. So, what is it exactly, and how can brands create experiences worthy of the time,...

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Digital Power Players - January 2016

:: Much like a high-performing athlete, running an online business takes speed, stamina and strength. Web professionals must not only commit to success in a variety of areas, but the providers they choose to help them succeed must...

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Everyday & Everywhere Analytics - December 2015

:: Paying regular and rigorous attention to website performance and analytics is considered fundamental to the success of each and every digital enterprise; but it’s only the first step. Web workers and the enterprises that employ...

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The Web is Alive - November 2015

:: It’s a fast-paced and dynamic industry that ‘Net professionals find themselves working in today. Competing now and in the future will require enterprises to create experiences for customers in new, engaging and even...

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Disruptive Business Operations - October 2015

:: From ride-sharing and baby monitoring to lead scoring and billing, there are companies making processes and products better – disrupting how people do and expect to do business. They are speeding up digital business and enterprises...

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Mobile Survival Guide: September 2015

:: Believe it or not, mobile still has not reached critical mass – at least from a business perspective. The barriers to adoption (time, money and expertise), however, are rapidly being eliminated. As enterprises take their first...

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Essential & Edgy E-Commerce - August 2015

:: Consumers’ shifting behaviors, expectations and tech-savvy are rapidly changing the way retailers market and sell products online. Shoppers’ often fragmented conversion paths are forcing the industry’s hand to...

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The Race for the Local Web - July 2015

:: The convergence of the online and offline worlds is causing the local Web to be more complex, yet more rewarding than ever. From the smallest of companies to the largest of enterprise brands, every business today is a local business...

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The Stars of Digital Software - June 2015

:: Every click made by Web users and digital workers alike demands software systems that are powerful, reliable, intuitive to use and capable of evolving alongside the enterprise. While there is an immense amount of innovation, there...

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Performance Marketing and the Affiliate Flow - May 2015

:: Affiliate marketing is an important part of the digital ecosystem, and in many ways, the Web is a perfect environment for the practice. The art and science of performance marketing, however, is changing. To get rich quick, you need...

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Digital Design for Optimal Interaction - April 2015

:: Knowing users’ interests enables enterprises (and the digital marketers and designers they employ) to understand the optimal approach for securing a genuine user interaction. Designing an end-to-end customer experience on...

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