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Efficient Frontier Puts Adobe Atop Premier Marketing Suites

Adobe has added another layer to its suite of digital marketing and advertising solutions with the acquisition of Efficient Frontier. The acquisition provides Adobe with multi-channel ad campaign forecasting, execution and optimization...

Bing Paid Click Share Grows (Again)

Efficient Frontier reported some significant growth in paid click share for Microsoft's Bing . The data shows that as of the first week in August, Bing lifted their click share 44% since the beginning of June. Bing did particularly...


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