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Tools to Measure & Manage Content Marketing

In today’s diverse market it is important for companies to be able to reach as many consumers as possible. In order to be able to do this, companies need to have a powerful content marketing strategy. However, even the strongest...

2014's Big List of Marketing Automation Software

:: By Derek Schou, Associate Editor :: The software that marketers use is their lifeblood - and marketing automation software is no different. In many cases, marketing automation software replaced the need for marketers to keep track...

How to Manage B2B Buyers [Infographic]

Business-to-business buyers aren't the average bear. They are savvier, more connected and increasingly better prepared for big-ticket purchases than many of their consumer counterparts. In fact, Forrester finds that today's...

Eye-Opening Email Marketing Stats

Email remains one of the most important avenues for marketers trying to reach relevant customers on the Internet. However, the Web is (always) evolving, and the best practices of yesterday don’t necessarily hold up as well as...

In Email Marketing, Remember Your Manners

The use of “Thanks” or “Thank you” isn’t just polite, it’s also good business. A study of 875 million messages from marketing automation provider Eloqua found that the use of those words resulted...

Eloqua Adds Data-Driven Targeting to Lead Collection Tools

In an effort to add robust, data-driven targeting and testing capabilities to its lead data collection tools, marketing automation software company Eloqua has teamed up with the dynamic targeting and testing platform Get Smart Content...

Add Pinterest Pin and Follow Buttons with One Click

It was never a question of if , only who and when . And now Eloqua says it is the first marketing automation company to provide customers with the ability to natively drag and drop the Pinterest Pin It and Follow buttons to their most...

Eloqua Brings Social to Demand Generation

Eloqua, a provider of revenue performance management solutions and a company referenced on Website Magazine 's Big List of Marketing Automation Software , has released a set of applications that enable B2B marketers to use social...

Big List of Marketing Automation Software

Marketing automation software is here to stay. No longer an emerging trend or the domain of a select few savvy businesses, these software platforms streamline sales and marketing departments by replacing high-touch, repetitive manual...

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