Posts tagged email analytics RSS

Monitor Mobile Email Activity for Free

Data suggests that more than half of commercial emails will be opened on a mobile phone or tablet by the end of this year. Most marketers, however, don't have access to campaign activity about their users' devices - enter Knotice...

Master List of Email Metrics to Monitor

The only way to measure the return on investment (ROI) of an email marketing campaign is to monitor performance down to the individual message level. This means that marketers must dive head first into the sea of analytics in order...


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