Posts tagged email benchmarks RSS

Mobile Opens Driving Mobile Clicks

Consumers' propensity toward opening emails on their mobile devices has been well reported, but new data from Yesmail indicates they are getting more comfortable clicking through too. With a big push from Google to go mobile-friendly...

Email Marketing Benchmarks for Associations from Informz

Email service provider Informz has released results of their 2012 Association Email Marketing Benchmark Report and it's definitely worth a look. What may surprise Internet marketers is that the day of the week had little effect...


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