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eTapestry Integrates with Constant Contact

The leading software platforms are those that make the most (and best) third-party integrations available to their users. Blackbaud’s fundraising software eTapestry has just announced such a platform integration, partnering with email marketing...

Published Fri, Feb 10 2012 2:00 AM by Peter A. Prestipino

Filed under: email marketing, constant contact, etapestry
Don't be a Victim in the Graymail War

Providers of email services have made significant strides in reducing the amount of unsolicited messages (spam) in users inboxes but all of the attention is causing problems for legitimate email marketers. Hotmail indicated recently that it had reduced...

Published Tue, Dec 20 2011 3:32 PM by Peter A. Prestipino

Filed under: email marketing, email, hotmail
Curbing Email List Attrition with Gold Lasso

Losing more email subscribers than you're signing up? It's called list attrition and it's not uncommon. There are of course some solutions! Multichannel marketing software provider Gold Lasso for example today released customizable preference...

Published Wed, Dec 14 2011 8:30 PM by Peter A. Prestipino

Filed under: marketing, email marketing, email, gold lasso, attrition
Email Service Providers Become Social-Ready

One of the benefits of using an email service provider is that the best vendors help support your subscriber acquisition efforts. ESP’s typically do this by providing Web forms. Content submitted through this forms is then piped from the website...

Published Thu, Nov 17 2011 12:00 PM by Peter A. Prestipino

Filed under: email marketing, email, aweber, getresponse, icontact, constant contact, email service providers, bluehornet
Ultimate List Segmentation with MailChimp's Hairball

MailChimp has announced the launch of a new desktop application to help email marketers manage complex list segmentation. Hairball is an Adobe Air application that allows users to import their MailChimp account data onto their desktop computers and build...

Published Wed, Oct 26 2011 5:00 PM by Linc Wonham

Filed under: email marketing, adobe air, mailchimp, hairball
CakeMail Enhances the User Experience for Email Marketers

CakeMail, a white-label email marketing platform, is launching CakeMail 3.1. The program is designed for the use of customer verticals including Web hosting, interactive agencies and small-to-medium email service providers. It introduces improvements...

Published Wed, Sep 28 2011 11:00 AM by AllisonH

Filed under: email marketing, email, cakemail
Constant Contact Integrates with E-commerce Solutions

New e-commerce integrations are now available with ConstantContact, a provider of email marketing, online survey and event marketing tools. The new e-commerce integrations include CoreCommerce, ShopSite and Cart66 Wordpress e-commerce plugin. • The...

Published Thu, Sep 22 2011 5:30 PM by AllisonH

Filed under: E-Commerce, email marketing, constant contact
Picture Proof of Email's Value

One of the more well-received presentations at HostingCon 2011 was by Jeff Hardy of SmarterTools about the importance of email. The presentation has been put online and accompanied by an infographic that displays the difference in size and value between...

Published Sat, Sep 17 2011 11:00 PM by Michael Garrity

Filed under: email marketing, email, facebook, twitter, website, google+
Five Steps to a Successful Holiday Email Campaign

As more and more consumers shift their holiday shopping to the Web, the importance of email as a marketing tool is magnified. But if subscriber targeting isn’t executed properly, the result is a campaign that underwhelms and under-delivers. Take...

Published Fri, Sep 16 2011 7:00 PM by Linc Wonham

Filed under: email marketing, reachmail, holiday email campaigns
Survey Finds Most Small Businesses are Pessimistic

A recent survey shows that most small businesses do not plan on hiring within the next year, and are pessimistic or neutral in regards to the overall business environment. The Small Business Authority Market Sentiment Survey shows that 69 percent of small...

Published Sun, Sep 04 2011 10:00 AM by AllisonH

Filed under: email marketing, cloud computing, social media advertising, small business authority
Death of Email, Search Greatly Exaggerated

Social networking is undoubtedly becoming one of the most popular activities for users on the Web, but the old standbys search and email continue to lead the category by a wide margin. A new Pew Internet survey finds that both are done by 92 percent of...

Published Wed, Aug 24 2011 1:41 PM by Linc Wonham

Filed under: email marketing, search marketing, seo 2011
MailChimp Expands Drupal Integration

MailChimp has announced a new integration with the Drupal content management system that brings MailChimp’s feature set directly into the Drupal user interface. Drupal users can also now send emails using MailChimp’s Simple Transactional Solution...

Published Thu, Jul 28 2011 3:00 PM by Linc Wonham

Filed under: amazon, email marketing, drupal, mailchimp, content management systems
EMail Marketing Metrics 2011 - MailerMailer

Email marketing service provider MailerMailer has released its eleventh Email Marketing Metrics Report . If you’re as into email as we are, you will want to roll up our sleeves and dig into the data because it looks like much of the data is quite...

Published Thu, Jul 21 2011 4:15 PM by Peter A. Prestipino

Filed under: email marketing, mailermailer, email metrics
New Social Tools from iContact

Email marketing firm iContact has introduced the latest version in its growing line of social media marketing solutions. I Contact Social Tools gives small and medium-sized businesses a powerful and effective means to reach existing and new customers...

Published Wed, Jul 20 2011 3:30 PM by Linc Wonham

Filed under: email marketing, social tools, icontact, social media marketing
Campaigner Introduces Smart Email Builder

Email marketing firm Campaigner has launched a new tool for developing professional-looking email promotions and newsletters. Smart Email Builder aims to remove the need for a designer – or design experience – from the equation. Businesses...

Published Tue, Jun 21 2011 11:30 PM by Linc Wonham

Filed under: email marketing, campaigner, email newsletters, smart email builder, week26-2011

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