Posts tagged email marketing&pageindex=1 RSS

The State of Email Marketing in 2016

A new study from Campaigner is shedding light on trends within the email marketing industry and is making predictions for 2016. The marketing trends study found that although marketers have been benefiting from social integrations...

Accelerate Email Success in 2016

There's no more valuable digital channel to Web professionals than that of email; and enterprises are sending more than ever before - and they are getting better at it too. Experian Marketing Service's "Quarterly Email...

What Yahoo Mail’s Birthday Makeover Means for Marketers

:: Brad van der Woerd, Yesmail :: As one of the first-ever free email providers, Yahoo Mail once held the top spot among all email services in terms of user base and features. In recent years, however, the provider has since been outperformed...

Why Aren't Emails Being Delivered?

Internet Marketers, we've got a problem. Emails aren't being delivered (well, not like they used to anyway). A new study out from Return Path reveals that only about 79 percent of permissioned email marketing messages are actually...

3% Drop in Mobile Email Conversions

Perhaps it was just a slow summer, but mobile email conversions in the U.K. decreased compared to the previous quarter, according to research released recently by Movable Ink. Analyzing 30,000 emails in the retail sector, Movable Ink...

Just Do It: Schema for Emails & the Review Action

Chances are excellent that a majority of your existing customers/users have a Gmail/Inbox email address. Google provides arguably one of the most powerful messaging solutions available on the Web today and email marketers, whether...

Letterman Lessons for Email Subject Lines [Infographic]

After 21 years, David Letterman has announced his retirement. To bid him adieu, email marketing services provider Campaigner has found some interesting correlations between Letterman's opening act and email subject lines. Shown...

Email Automation Comes to Campaign Monitor

Personalization sounds like such a great idea (and it is) but without the right solutions in place it can become unbearably complex and time consuming. Email marketing solution Campaign Monitor has just introduced an email automation...

Less is More? Optimizing Email for CTR

Data released from a Constant Contact report reveals an interesting correlation between the effectiveness of email campaigns and the number of images and text lines that are featured. Request Website Magazine's Free Weekly Newsletters...

Whoops... You Are Now Subscribed

Cloud-based business app market GetApp released a research study on the most common reason for users to subscribe to an email newsletter and the results could be quite revealing for marketers in terms of what their competition is up...

Private Label from StreamSend Offers Big Opps for Agencies and Resellers

Email marketing service provider StreamSend has introduced a private label offering, providing marketing agencies and resellers the ability to apply their own branding on the email and social media platform and a big opportunity to...

10 Percent of Retailers Fail Email Compliance Audit

If you were working on the Web one decade ago, you probably remember how "different" email marketing was; if you don't, well, there was much more "batch and blast" and far less regard for the user experience...

Email Volume Grows, Open Rates Decline

A new report from Yesmail reveals that the volume of email sent and received is growing but open rates are declining. Don't worry, there's a good reason. The number of emails arriving in subscribers' inboxes, according...

Keep Track of Competitors' Email Marketing with MailCharts

How do you know if your competitors are making the most of their email marketing efforts? How often do they send, with what type of design, and using what style of subject line? Finding out this type of information, particularly when...

INFOGRAPHIC: Start Planning Holiday Email Campaigns

Although the official start of summer is still more than a week away, email marketers should already have the winter holidays on their minds. This is because mobile email is expected to be a big driver of conversions this holiday season...

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