Posts tagged email marketing&pageindex=3 RSS

Triggered Messaging Triggers Positive Results

Triggered messaging is the newest trend in email, because a new report from Epsilon reveals that this marketing technique has seen 73 percent growth year over year. In fact, the Q4 2012 Email Trends and Benchmark report shows that...

Preview Email Campaigns for Greater Performance with Pinpointe

The inability to know how all of an email’s recipients will see the content once it’s been sent has to be one of the greatest challenges for email marketers, as they have to try to devise a newsletter design that will work effectively...

Revenue Per Email Increases 30 Percent

Digital enterprises aren't just sending more email, they are generating more revenue from it according to Experian Marketing Services' latest email benchmark report. Experian found that revenue per email increase 8 percent...

IE Rules Web-Based Email; Are You Testing?

Research released late last month from Litmus indicates that most business and consumer users are actually accessing Web-based email through an IE browser. According to Litmus, a provider of email testing and analytics tools, Internet...

Email Segmentation for Retailers

Email segmentation is clearly one of the most powerful tactics available to marketers today. For retailers however, it's proving an absoutely essential practice - those that do, perform well, And those that avoid the practice,...

Eye-Opening Email Marketing Stats

Email remains one of the most important avenues for marketers trying to reach relevant customers on the Internet. However, the Web is (always) evolving, and the best practices of yesterday don’t necessarily hold up as well as...

Powering Interaction with Email Marketing Optimization

Email service provider YesMail, an InfoGroup company, announced several new features designed to aid marketers in their efforts to improve relevancy and generate better results. The most notable improvement is YesMail’s Personalization...

Inbox Placement Declines (Again)

If you’re using email marketing to promote your digital presence, know that all senders have serious issues to contend with - none more significant than inbox placement. According to Return Path’s recently released Email...

In Email Marketing, Remember Your Manners

The use of “Thanks” or “Thank you” isn’t just polite, it’s also good business. A study of 875 million messages from marketing automation provider Eloqua found that the use of those words resulted...

Turn Email Campaigns into Mobile Apps

Email on a mobile device? That seems to be the direction the digital industry is headed thanks to consumers continued adoption of all things smartphone and tablet. Mobile-optimized email marketing and lead-automation provider TailoredMail...

So Long Image Blocking, Hello Mozify

Don’t you just hate it when you receive an email in your inbox and you have to select “Display Images” or worse "Always Display Images"? I know I do, but just imagine how recipients on your email list feel...

Get Personal with E-commerce Emails

It’s time to get personal with your customers – and merchants can do exactly that with GoECart. The e-commerce solutions provider has launched enhancements to its transactional email module. The goal is to help merchants...

Three Email Marketing Tips for Merchants

Every Monday morning I wake up to an inbox that is exploding with emails – as I’m sure is also the case with most of you reading this article. Thankfully I have multiple email addresses, so I can avoid the problem of having...

Email Marketing for Ecommerce Merchants with Listrak 5.0

Listrak is helping merchants take the guess work out of their email campaign performance with the launch of the company’s new e-commerce email marketing platform. Listrak 5.0 features actionable analytics beyond typical email...

ReachMail is Crazy (Like a Fox)

Email marketing service provider ReachMail announced it is now offering free lifetime accounts. You didn't read that wrong. If you're sending less than 15,000 email per month and store less than 5000 contacts in your account...

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