Posts tagged email marketing&pageindex=3 RSS

Inbox Placement Declines (Again)

If you’re using email marketing to promote your digital presence, know that all senders have serious issues to contend with - none more significant than inbox placement. According to Return Path’s recently released Email...

In Email Marketing, Remember Your Manners

The use of “Thanks” or “Thank you” isn’t just polite, it’s also good business. A study of 875 million messages from marketing automation provider Eloqua found that the use of those words resulted...

Turn Email Campaigns into Mobile Apps

Email on a mobile device? That seems to be the direction the digital industry is headed thanks to consumers continued adoption of all things smartphone and tablet. Mobile-optimized email marketing and lead-automation provider TailoredMail...

So Long Image Blocking, Hello Mozify

Don’t you just hate it when you receive an email in your inbox and you have to select “Display Images” or worse "Always Display Images"? I know I do, but just imagine how recipients on your email list feel...

Get Personal with E-commerce Emails

It’s time to get personal with your customers – and merchants can do exactly that with GoECart. The e-commerce solutions provider has launched enhancements to its transactional email module. The goal is to help merchants...

Three Email Marketing Tips for Merchants

Every Monday morning I wake up to an inbox that is exploding with emails – as I’m sure is also the case with most of you reading this article. Thankfully I have multiple email addresses, so I can avoid the problem of having...

Email Marketing for Ecommerce Merchants with Listrak 5.0

Listrak is helping merchants take the guess work out of their email campaign performance with the launch of the company’s new e-commerce email marketing platform. Listrak 5.0 features actionable analytics beyond typical email...

ReachMail is Crazy (Like a Fox)

Email marketing service provider ReachMail announced it is now offering free lifetime accounts. You didn't read that wrong. If you're sending less than 15,000 email per month and store less than 5000 contacts in your account...

Open Rates Falling, CTR Rising

Silverpop has released results from its 2012 Email Marketing Metrics Benchmark study , which examined email messages sent in 2011 and the first quarter of 2012 from over 1000 brands. Perhaps the most interesting data in the report...

Emails Get a Social Life

We hear all the time about the impact that social media has had on the world of online marketing, but even as Facebook takes over the world, email remains one of the two most popular activities on the Web, and thus, still a necessary...

Mobile Leading an Email Revolution

Inbox placement solutions provider Return Path recently conducted a study to examine the role of mobile devices on email marketing campaigns, and what effect they may have on the future of email. The results of the study were released...

Optify Adds Closed-Loop Email Marketing

Business-to-business software vendor Optify is expanding its inbound marketing solution by adding closed-loop email marketing to its suite. Optify’s closed-loop system expands the sales pipeline from every email drop and measures...

How I’m Blowing Away My Peers’ Email Metrics

How do I increase my email open rates and click rates? That’s a common question of marketers and business owners. As a professional copywriter and marketer, I have some ideas I can share that might help. I’m also the owner...

The Cost of Sending Email

There’s a lot of advice floating around the digital world about how best to use email as a means to acquire customers, maintain community and drive conversions. What’s most often missing from the discussion, however, is...

Subject Line Testing Tool Gets Right to the Point

A new tool aims to help email marketers create stronger subject lines. Marketing service provider Worldata launched SubjectLine.com to help email marketers get the best results from their campaigns. The Subject Line Scoring Tool enables...

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