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The benefits of permission-based email marketing campaigns extend far beyond e-commerce transactions and have a significant impact on purchasing behavior and consumer loyalty in the bricks and mortar world, according to research from...
Analytics provider ClickTale this week launched Email Tracking this week. The solution enables those responsible for monitoring analytics the ability to watch videos of email recipients actual browsing sessions. This is an excellent...
Many Web marketers and digital merchants are content sending bulk emails to their entire list simultaneously, hoping they hit the mark with a portion of their audience. But implementing even a little bit of segmenting provides —...
E-mail is very effective for communicating with customers. According to a 2007 poll by MarketingSherpa, 86% of US adult Internet users opened opt-in emails from companies, and 55% did so “always,” “very often”...
Email marketing solution provider Listrak announced version 4.4 of its offering today. Enhanced segmentation capabilities in the Listrak list wizard and A/B Split Test Segmentation capabilities are the new features. Let's take...
Despite many Internet companies entering the deadpool at an increasingly feverish rate, there remain some wonderful bright spots. Email marketing software provider AWeber Communications (a long-time contender in the competitive email...
It seems like every day I find one more reason to call email the ultimate marketing tool - and today is no different. eWayDirect announced a new email marketing tool which caught my attention. The solution enables companies’...
The Email Experience Council (EEC) announced the release of its third annual “Retail Email Subscription Benchmark Study.” The report examined the opt-in practices of 120 of the top online retailers and found there is a...
MailerMailer published their eighth bi-annual email marketing metrics report today. This study, which analyzes email statistics of over 350 million emails in 21 different industry groups from January to June 2008, uncovered several...
Email marketing service provider Listrak has expanded its Geo Tracking capability by integrating the web-based mapping service application from Google Maps. Geo tracking (in relation to email marketing) refers to the ability to plot...
The Interactive Advertising Bureau announced the release of "Email Data Management Best Practices" to provide publishers, marketers and service providers with a set of privacy and security recommendations. “If our industry...
Lyris released the latest version of its email marketing solution, Lyris ListManager 10 - Delivery Edition. The offering harnesses the power of "mailstreams" or the ability to send campaing email in paralell over multiple...
Email marketing provider StreamSend is introducing a new affiliate marketing program. Features for the program (which is free to join) include real-time statistics, reporting and balance tracking, as well as (and most importantly)...
Just a heads up to all the email marketing folks. Listrak’s 2008 Email Marketing Days is coming September 7th and will run to the 9th. Those getting started with Listrak (or those vested in email marketing or just getting started ...
Email is one of those marketing practices that you must engage in and do well to truly provide a benefit to your online enterprise. Unfortunately, most never get involved so never understand the value proposition it brings to the enterprise...
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