Posts tagged email marketing/exacttarget RSS

Email Continues to Drive the Most Purchases

It seems that rumors of email’s demise (or rather, social media’s dominance) have been greatly exaggerated. That is, if we are to believe a new study released by interactive marketing solutions provider ExactTarget . Two...

Know Thy Customer: E-mail Communication Preferences in Focus

You might know where your customers are located and what they are interested in, maybe even what other sites they vist frequently, but do you know what marketing channels those customers prefer? If not, you're apparently not alone...

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