Posts tagged email metrics RSS

5 Email Metrics Begging to Be Tracked

:: By Neil Berman, Delivra :: It’s no secret that a successful email marketing campaign can significantly impact several areas of a business, from sales to lead generation to brand awareness. Email’s ability to help companies...

Email Volume Up 11%; What About Open Rates?

The overall volume of email increased over 11 percent in the first quarter of 2013 (year-over-year from Q1 2012) according to a new benchmarking report released from Experian Marketing Services. According to Experian, multichannel...

Master List of Email Metrics to Monitor

The only way to measure the return on investment (ROI) of an email marketing campaign is to monitor performance down to the individual message level. This means that marketers must dive head first into the sea of analytics in order...

EMail Marketing Metrics 2011 - MailerMailer

Email marketing service provider MailerMailer has released its eleventh Email Marketing Metrics Report . If you’re as into email as we are, you will want to roll up our sleeves and dig into the data because it looks like much...

Email Marketing Metrics Examined

Email marketing service provider MailerMailer released its tenth Email Marketing Metrics Report and it contains some valuable information about recent open rate trends (based on industry and list size) which will prove immensely valuable...


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