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The overall volume of email increased over 11 percent in the first quarter of 2013 (year-over-year from Q1 2012) according to a new benchmarking report released from Experian Marketing Services. According to Experian, multichannel...
The only way to measure the return on investment (ROI) of an email marketing campaign is to monitor performance down to the individual message level. This means that marketers must dive head first into the sea of analytics in order...
Email marketing service provider MailerMailer has released its eleventh Email Marketing Metrics Report . If you’re as into email as we are, you will want to roll up our sleeves and dig into the data because it looks like much...
Email marketing service provider MailerMailer released its tenth Email Marketing Metrics Report and it contains some valuable information about recent open rate trends (based on industry and list size) which will prove immensely valuable...
Doing Facebook Hashtags the Right Way
Local Google Carousel in Focus
9 Ad Lessons to Change Your Thinking
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