Posts tagged email RSS

20% Of Emails Not Delivered

New research from Return Path reveals that just 79 percent of legitimate commercial emails worldwide reach their intended target with the remaining ending up in spam folders or blocked entirely. SUBSCRIBE to Website Magazine &...

How Email Marketers Acquire Subscribers

It doesn't take a digital genius to see that email marketing remains one of the most powerful and effective ways to increase any number of important indicators of performance - from unique visits to revenue and ultimately growth...

Springbot Gets Visual with Social, Adds Behavioral Triggers to Email

Springbot has released two new features for its e-commerce marketing platform; Advanced Shoppable Instagram and Behavioral Trigger emails. Springbot’s Instagram integration now supports customized landing pages and minimizes...

Digital Stuff You'll Love: Testing the SubjectLine.com

The most successful email marketers know that a subject line can mean a world of difference in terms of campaign performance. While the only way to know for sure if a subject line will resonate with an audience, and resonate to a degree...

Responsive Email Development with MJML.io

Email is the workhorse of the digital toolbox. Not only does it routinely outperform other channels, it's less expensive and more efficient. The increase of mobile usage has been a challenge for senders however as smartphones have...

Transactional Email and the Branded Digital Conversation

Email marketing software Campaign Monitor has announced a new transactional email service for its clients and it hopes to simplify the often cumbersome technical challenges with such messaging. Welcome emails, password resets, order...

Do Consumers Really Prefer Social Login?

Social login has become a popular method for website designer to leverage on their websites in order to increase registration among users - begging the question does consumers desire for social login transfer to mobile apps? Appsee...

Save Time by Auto-Syncing Your Newsletter Subscriptions

Newsletter subscription numbers are in constant flux making it difficult for e-commerce retailers to keep their email lists up-to-date. To help retailers in this quest, Mailigen , an integrated marketing service provider, has announced...

Rebump Your Emails for Greater Response

You're probably as tired of hearing that emails are an effective way to motivate an audience as I am of saying it, but it doesn't change the fact that it's the truth. Even if you do create interesting and compelling messages...

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A New Way to Manage Relationships

Monitoring relationships today is tricky. From video chats to emailing to sending a message on Facebook, there are seemingly infinite channels we can use to communicate with one another making it challenging to remember whch method...

Inbox Diagnostics from Return Path

When Google added tabs into Gmail, email marketers all over the world went into panic mode. Google was effectively sorting email on behalf of its users, prioritizing received emails based on the contents and the sender (although little...

5 Ways Trigger Emails Increase Engagement

:: By Samantha Stallard, Salesfusion :: Whether we know it or not, all of us have become completely dependent on trigger emails. They let us know that our vacations are booked, credit card bills are paid and new shoes have shipped...

How Web Merchants Can Win Back Inactive Customers

:: By Alon Men, Remarkety :: Repeat sales are extremely important for any business. Although most retailers focus their marketing efforts on getting new customers, the cost of acquiring a new customer is 6-7 times greater than getting...

Getting Started with the Adobe Business Catalyst Platform

By Linda Greenwald, Marketing Technology, Inc. The Adobe Business Catalyst website platform provides an opportunity for small- and medium-sized businesses to have a self-manageable website with integrated business solution tools under...

Rated: 15 Thanksgiving Day Subject Lines

Cyber Monday is for e-commerce merchants and Black Friday is for traditional merchants. Thanksgiving, however, is for email service providers. Online retailers sent an average of 5.3 emails in the five days between Thanksgiving and...

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