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Email marketing service provider Listrak has expanded its Geo Tracking capability by integrating the web-based mapping service application from Google Maps. Geo tracking (in relation to email marketing) refers to the ability to plot...
With the growing popularity of micro-blogging services and social networks, you might just think that email newsletter marketing has gone the way of buggy whips, but you would be wrong - dead wrong. Web professionals and consumers...
The Interactive Advertising Bureau announced the release of "Email Data Management Best Practices" to provide publishers, marketers and service providers with a set of privacy and security recommendations. “If our industry...
Email list management software L-Soft , the company behind LISTSERV® has introduced a direct order channel that offers reseller pricing to the general public. L-Soft Direct targets customers who are already familiar with L-Soft's...
Palo Alto Software announced the preview of the 2.0 release of its Email Center Pro , a SaaS application designed to manage inbound emails for small business. The solution is being featured at the Office 2.0 Conference held today through...
Almost half (46 percent) of American consumers admit to having concerns about their free email provider scanning personal emails for advertising purposes, according to research released today by GMX, www.gmx.com . Of those that use...
An industry survey conducted by Tucow's reseller services group, OpenSRS , at HostingCon 2008 in Chicago shows that email and domain resellers are not taking advantage of the enormous marketplace opened up by social networks. Of...
Lyris released the latest version of its email marketing solution, Lyris ListManager 10 - Delivery Edition. The offering harnesses the power of "mailstreams" or the ability to send campaing email in paralell over multiple...
JupiterResearch has found that rising popularity of social networking sites and other forms of communication including text messaging and cell phone use are beginning to impact the effectiveness of e-mail marketing, particularly the...
Email marketing provider Listrak announced the release of an updated version which includes enhanced profiling features and an expanded authentication tool to help users increase reputation and deliverability. The profiling features...
Business professionals have only 30 minutes to respond to business emails if they're not to disappoint, according to a survey from Vodafone . This means you need to be able to send and respond to email, fully synchronized in real...
While most Web professionals spent their holiday relaxing, there were those that engaged in a little work to get a head start on next week's road to success. If you're one of those "rise early, work late, strike oil"...
Email marketing provider JangoMail announced a new reporting feature that aims to improve email marketing campaigns. The new Visual Overlay for Click Tracking feature allows email marketers to view click tracking statistics graphically...
Email marketing provider JangoMail announced that it is now certified on SalesForce.com's AppExchange, an application sharing service that provides a range of add-on functionality for SalesForce.com environments, and that JangoMail...
It's enough to keep you up at night. Open rates, read rates, bounce rates, click rates - the list goes on and on and on. Couple that with the continuing debates about subject line length and quality and the optimal day to send...
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