Get the magazine exclusively for web professionals
The World Wide Web of 2013 provides online retailers with a variety of options for reaching customers – from social networks to digital advertisements. Yet one tool tends to outperform the rest – email. In fact, a recent...
Online retailers know how important product reviews are to digital shoppers, which is why Listrak has brought ratings and reviews to email. The company’s new Ratings and Reviews solution automatically incorporates a merchant’s...
Mobile has changed everything. In fact, in 2012 most Web workers were focused on projects like building applications and launching mobile-optimized websites. But going into 2013, Web workers need to focus on other mobile initiatives...
Email remains one of the most important avenues for marketers trying to reach relevant customers on the Internet. However, the Web is (always) evolving, and the best practices of yesterday don’t necessarily hold up as well as...
The only way to measure the return on investment (ROI) of an email marketing campaign is to monitor performance down to the individual message level. This means that marketers must dive head first into the sea of analytics in order...
Today’s technology is transforming life and the way we communicate. New communication networks are replacing traditional telephone conversations and face-to-face meetings. According to the Radicati Group, each channel - email...
Email marketers can start monitoring how their subscribers interact with videos thanks to the Email + Video widget from StreamSend. The email marketing provider ’s widget helps marketers identify their video subscribers and monitor...
Santa called, and he wanted to make sure you were ready for Black Friday and Cyber Monday this year. He decided to leave an early present for Web professionals, business owners and retailers everywhere. As you may know, Santa’s...
While there are many advertising avenues that online retailers can leverage to reach out to their customers, few can garner a better return on investment (ROI) than email. In fact, a recent study commissioned by Listrak and conducted...
While email remains the king of online marketing, the success of a campaign can only be measured through subscriber engagement. This means that marketers need to closely monitor and analyze their consumers’ habits in order to...
Website Magazine's upcoming feature story for December 2012 focuses on the rapid innovation occuring today in the email marketing space. Despite a historically bad repuation, significant strides have been made in the past few years...
It’s time to get personal with your customers – and merchants can do exactly that with GoECart. The e-commerce solutions provider has launched enhancements to its transactional email module. The goal is to help merchants...
Collecting email addresses just got a whole lot easier, especially for B2B marketers. Silverpop is to thank. The company announced an enhancement to its Social Sign-In feature, which is built through a partnership with social identity...
If you need help finding another newsletter publisher to partner with in order to increase your brand’s reach, look no further than MailChimp. The email marketing provider has launched a new service called Wavelength , which...
Every Monday morning I wake up to an inbox that is exploding with emails – as I’m sure is also the case with most of you reading this article. Thankfully I have multiple email addresses, so I can avoid the problem of having...
9 Ad Lessons to Change Your Thinking
SEO 3.0: Image Use and the Very Visual Future...
As CPCs Rise, How Will Advertisers React...
View all...
advertisement
