Posts tagged email&pageindex=2 RSS

Ad Retargeting by Email Arrives at YesMail with Trueffect

The use of retargeting hasn't hit critical mass but it is definitely here to stay. YesMail Interactive, a provider of email marketing services for the enterprise, has partnered with first-party ad targeting and measurement outfit...

MASTER LIST of Retargeting Solutions

Successful marketing is the backbone of a successful business, and on the Internet, that means retargeting like a fool. For those unfamiliar with the art of retargeting, it is when a company uses cooked-based technology and a little...

How to Create an Editorial Calendar

The best way to maximize the time you spend on content creation research is to plan the next few months of email campaigns. In fact, many marketers plan a full year in advance. By doing this, you will accumulate content ideas that...

Transactional Email for Drupal

Email deliverability is a big issue for all senders of email – but not nearly as important as it is to those whose transactional messages represent a make or break digital opportunity. Sendgrid recently announced that it partnered...

5 Tips for Acquiring Responsive Subscribers

When it comes to launching a successful email marketing campaign, obtaining a large email list is only half the battle. Ensuring your subscribers are high quality is just as important - if not more important - as maintaining a large...

Email Campaigns Get Collaborative at MailChimp

Email marketers understand the numerous company departments that must be involved with each and every campaign send - including business executives, sales personnel, designers and marketers. These Web professionals collaborate on content...

Merchants Fail to Capitalize on Purchase-Related Data

Site and shopper data is very valuable to merchants, so why are many not taking advantage of it? A recent Bronto Software and RSR Research report reveals that even though there’s plenty of consumer intent data produced during each...

15 Email Segmentation Methods

When it comes to preparing your email marketing campaigns and then analyzing all of the traffic that you receive from them, it can quickly become an overwhelming task that is devoid of all of the regular charm of email marketing. Somewhere...

Email Insights for Small & Mid-Sized Businesses

A new report from iContact is shedding light on how small and mid-sized businesses use email as a marketing strategy. The Small and Midsize Business Email Marketing Survey 2013 Report, which was commissioned by iContact and was...

Triggered Messaging Triggers Positive Results

Triggered messaging is the newest trend in email, because a new report from Epsilon reveals that this marketing technique has seen 73 percent growth year over year. In fact, the Q4 2012 Email Trends and Benchmark report shows that...

Preview Email Campaigns for Greater Performance with Pinpointe

The inability to know how all of an email’s recipients will see the content once it’s been sent has to be one of the greatest challenges for email marketers, as they have to try to devise a newsletter design that will work effectively...

Get a Better Newsletter By Curating Content

Coming up with good content for your email newsletters can be a real pain for busy business owners, and even some marketers, but it’s such an integral part of many online marketing campaigns that it certainly can’t be abandoned...

Consumers Will Buy From Email

Mobile email is playing an important role in the success of e-commerce retailers’ marketing initiatives and new research from email marketing service Blue Hornet, a division of Digital River, shows just how much. The 2013 Consumer...

Mobile Tipping Point for Email

How do your email list recipients consume your content? On a desktop computer or through their mobile devices (e.g. smartphones)? A new report from Knotice revelas that emails opened on mobile evices are actually on pace to surpass...

E-Commerce Email: Converting the Customer

Cart abandonment is among the most frustrating problems that e-commerce merchants face, and unfortunately, it happens way too often. In fact, 80 percent of online shoppers have placed an item in a shopping cart and left the site without...

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