Posts tagged email&pageindex=2 RSS

Email Marketers Held Back by CPM-Based Pricing No Longer

For far too long, marketers have been paying for their email marketing initiatives on a CPM basis. That's beginning to change and none other Adobe is leading the way. In mid-November (2013), Adobe rolled out a new pricing structure...

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Inside Gmail Tabs

- By Chad White, ExactTarget , a Salesforce.com Company - via Website Magazine's Email Experience Channel :: 5 Reasons to Embrace the New Inbox Layout The introduction of Tabs in Google’s Gmail has generated concern among...

Square Cash Lets Consumers Send Funds by Email

Square might be one of the most disruptive companies to come around in a long, long time. The payment solution, which began as a free credit card reader, expanded to offer solutions including Square Register, Square Market, Square...

Considerations for Smartphone-Friendly Email Marketing

7 Essentials for a Fighting Chance If the goal of an email marketing campaign is to reach an entire subscriber base (as it should be) then senders must think mobile. Fifty-two percent of emails were opened on mobile devices in the...

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Rewarding Email Recipients for Loyalty (and Clicks)

Loyalty and engagement platform Punchtab announced a rather interesting integration with ExactTarget which will provide marketers with the ability to reward email list recipients for opening, clicking, and forwarding emails and newsletters...

Tabbed Inbox Threatens Email Sender Open Rates

Google is slowly introducing a feature into Gmail which has the potential to dramatically change email marketing as your enterprise and its recipient list know it. Gmail's new "tabbed inbox" automatically separates and...

Lead Gen Faceoff: Search, Ads or Email?

Getting prospects through the conversion funnel takes a lot of time and effort, as marketers must find the most efficient and effective way to turn prospects into leads and, eventually, leads into customers. That said, there are a...

Ad Retargeting by Email Arrives at YesMail with Trueffect

The use of retargeting hasn't hit critical mass but it is definitely here to stay. YesMail Interactive, a provider of email marketing services for the enterprise, has partnered with first-party ad targeting and measurement outfit...

MASTER LIST of Retargeting Solutions

Successful marketing is the backbone of a successful business, and on the Internet, that means retargeting like a fool. For those unfamiliar with the art of retargeting, it is when a company uses cooked-based technology and a little...

How to Create an Editorial Calendar

The best way to maximize the time you spend on content creation research is to plan the next few months of email campaigns. In fact, many marketers plan a full year in advance. By doing this, you will accumulate content ideas that...

Transactional Email for Drupal

Email deliverability is a big issue for all senders of email – but not nearly as important as it is to those whose transactional messages represent a make or break digital opportunity. Sendgrid recently announced that it partnered...

5 Tips for Acquiring Responsive Subscribers

When it comes to launching a successful email marketing campaign, obtaining a large email list is only half the battle. Ensuring your subscribers are high quality is just as important - if not more important - as maintaining a large...

Email Campaigns Get Collaborative at MailChimp

Email marketers understand the numerous company departments that must be involved with each and every campaign send - including business executives, sales personnel, designers and marketers. These Web professionals collaborate on content...

Merchants Fail to Capitalize on Purchase-Related Data

Site and shopper data is very valuable to merchants, so why are many not taking advantage of it? A recent Bronto Software and RSR Research report reveals that even though there’s plenty of consumer intent data produced during each...

15 Email Segmentation Methods

When it comes to preparing your email marketing campaigns and then analyzing all of the traffic that you receive from them, it can quickly become an overwhelming task that is devoid of all of the regular charm of email marketing. Somewhere...

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