Posts tagged email&pageindex=3 RSS

Email Insights for Small & Mid-Sized Businesses

A new report from iContact is shedding light on how small and mid-sized businesses use email as a marketing strategy. The Small and Midsize Business Email Marketing Survey 2013 Report, which was commissioned by iContact and was...

Triggered Messaging Triggers Positive Results

Triggered messaging is the newest trend in email, because a new report from Epsilon reveals that this marketing technique has seen 73 percent growth year over year. In fact, the Q4 2012 Email Trends and Benchmark report shows that...

Preview Email Campaigns for Greater Performance with Pinpointe

The inability to know how all of an email’s recipients will see the content once it’s been sent has to be one of the greatest challenges for email marketers, as they have to try to devise a newsletter design that will work effectively...

Get a Better Newsletter By Curating Content

Coming up with good content for your email newsletters can be a real pain for busy business owners, and even some marketers, but it’s such an integral part of many online marketing campaigns that it certainly can’t be abandoned...

Consumers Will Buy From Email

Mobile email is playing an important role in the success of e-commerce retailers’ marketing initiatives and new research from email marketing service Blue Hornet, a division of Digital River, shows just how much. The 2013 Consumer...

Mobile Tipping Point for Email

How do your email list recipients consume your content? On a desktop computer or through their mobile devices (e.g. smartphones)? A new report from Knotice revelas that emails opened on mobile evices are actually on pace to surpass...

E-Commerce Email: Converting the Customer

Cart abandonment is among the most frustrating problems that e-commerce merchants face, and unfortunately, it happens way too often. In fact, 80 percent of online shoppers have placed an item in a shopping cart and left the site without...

E-Commerce Email: Welcoming the Customer

The World Wide Web of 2013 provides online retailers with a variety of options for reaching customers – from social networks to digital advertisements. Yet one tool tends to outperform the rest – email. In fact, a recent...

Reviews Come to Listrak Emails

Online retailers know how important product reviews are to digital shoppers, which is why Listrak has brought ratings and reviews to email. The company’s new Ratings and Reviews solution automatically incorporates a merchant’s...

Deliver Responsive Emails with Zurb

Mobile has changed everything. In fact, in 2012 most Web workers were focused on projects like building applications and launching mobile-optimized websites. But going into 2013, Web workers need to focus on other mobile initiatives...

Eye-Opening Email Marketing Stats

Email remains one of the most important avenues for marketers trying to reach relevant customers on the Internet. However, the Web is (always) evolving, and the best practices of yesterday don’t necessarily hold up as well as...

Master List of Email Metrics to Monitor

The only way to measure the return on investment (ROI) of an email marketing campaign is to monitor performance down to the individual message level. This means that marketers must dive head first into the sea of analytics in order...

Digital Content Etiquette

Today’s technology is transforming life and the way we communicate. New communication networks are replacing traditional telephone conversations and face-to-face meetings. According to the Radicati Group, each channel - email...

Monitor Email Video Metrics

Email marketers can start monitoring how their subscribers interact with videos thanks to the Email + Video widget from StreamSend. The email marketing provider ’s widget helps marketers identify their video subscribers and monitor...

Holiday Checklist for Web Success

Santa called, and he wanted to make sure you were ready for Black Friday and Cyber Monday this year. He decided to leave an early present for Web professionals, business owners and retailers everywhere. As you may know, Santa’s...

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