Get the magazine exclusively for web professionals
A new study from Return Path indicates that only 12.5% take steps to re-engage with lapsed subscribers. A majority of the email marketers studied sent email at a steady, high frequency for a 19-month period, despite a lack of response...
Recent survey data from Strongmail reveals the majority of businesses employing an email service provider (ESP) have switched within the last two years and another third plan to do so in the next 12 months. Why? According to the release...
Lyris released the latest version of its email marketing solution, Lyris ListManager 10 - Delivery Edition. The offering harnesses the power of "mailstreams" or the ability to send campaing email in paralell over multiple...
According to the Lyris ISP Deliverability Report (PDF), nearly one out of every five permission-based email messages sent to U.S.-based ISPs lands in the junk mail folder. That means slightly more than 76 percent of invited email successfully...
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
4 SoLoMo Loyalty Program Leaders
View all...
advertisement