Posts tagged engagement mapping RSS

Simple Steps to Engaging Webinars

:: By Heidi Wong, Bigcommerce :: Webinars can be part of the marketing arsenal for even the most early-stage businesses, because it can build brand awareness, email lists and more. Software and delivery technology has changed, putting...

Superfans Drive Facebook Engagement

Bigger is not always better – at least when it comes to a brand’s social media following. In fact, when it comes to Facebook, brands should focus on acquiring active “Superfans” rather than a larger quantity...

What's Engagement Mapping, Anyway?

Page views are dead - long live "engagement mapping". Microsoft announced Monday that it would begin testing a new way to measure the effectiveness of Internet advertising. Engagement mapping is due to begin (in beta of course...


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