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For all intents and purposes, design is probably the most important part of a website when it comes to getting users to convert, and what matters more than that, right? Unfortunately, even on the most thoughtfully designed websites...
Regardless of claims that Facebook is now forcing Brand Page owners to pay for exposure, engagement rates on the world's most popular social network seem to be soaring. In fact, Adobe’s Q3 2012 Global Digital Advertising...
Real-time engagement and analytics solutions are certainly all the rage these days among enterprise marketers, but who are these platforms really designed for and how do they work? With so many variations on engagement-focused software...
Social analytics company Visibli released some interesting findings about social media "stickiness" that might change how you interact with social platforms. According to their study of 200 million Facebook users and their...
Research conducted by mobile ad network Greystripe suggests that bold images and video are the best methods for advertisers to connect with tablet users. More than 20 percent of iPad users are engaging with video ads or pictorial ads...
Leveraging Heat Maps for Optimal Customer Experience, Better Design and Deeper Engagement The benefits of using, analyzing and understanding heat maps are numerous. The data gathered can offer proof as to where visitors do and do not...
Site search and “engagement tool” provider Lijit Networks announced it has been granted a patent for rating content based on social graph data. The patent covers methods and systems that query a mathematical model of a...
Alterian's 8th annual survey of 1,500 marketers, agencies, marketing service providers and systems integrators from around the world finds that less than one-third of them have a strong understanding of the conversations happening...
According to a survey released today by email marketing firm Listrak , retailers are missing critical opportunities to engage customers and drive sales. The study revealed that retailers cite "communication overload" and...
A new study from Return Path indicates that only 12.5% take steps to re-engage with lapsed subscribers. A majority of the email marketers studied sent email at a steady, high frequency for a 19-month period, despite a lack of response...
The website home page has gone through many transitions. We've seen the brochure-style page, the links-galore page and the Flash-frenzied page, to name a few. And, while many visitors come to sites through specific channels and...
Google last week unveiled a stunning number of improvements to its Analytics service. I've been a hardcore GA user for a few years now, but I firmly believe that the many new features released make the platform much more enterprise...
by Pete Prestipino When we create compelling experiences for users and measure them accurately, we can make incremental gains towards improving the financial return on advertising and the return on other marketing efforts like social...
It is increasingly clear to many that marketing is becoming solely about engagement. Pontiflex has a way for advertisers to build and grow lists of Twitter users using Cost-per-Lead (CPL) advertising. In addition to basic user information...
4 SoLoMo Loyalty Program Leaders
Barriers to Engaging Web Design
3 Ways to Kick-Start Conversions
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