Posts tagged exacttarget RSS

The Rising Expectations of Mobile

A new study is shedding light on the rising consumer expectations when it comes to a brand’s mobile presence, revealing consumer insights on everything from mobile email to mobile websites. The 2014 Mobile Behavior Report from...

Marketers to Increase Digital Marketing Spend in 2014

Most companies will be giving their digital marketing a boost in 2014, as new research from ExactTarget reveals that two thirds of marketers plan to increase their investments in digital marketing this year. The study found that 61...

Are These Twitter Tactics Effective?

More than any of the popular social media networks, Twitter seems to be the one where marketers struggle the most with to get any measurable return on investment from. Whatever the reason, it's not as effective as enterprises hope...

It's Getting Personal with the Cloud

Salesforce users will see some direct benefit from the cloud-based CRM providers' acquisition of ExactTarget starting in early 2014. ExactTarget recently unveiled its predictive analytics capabilities for the Salesforce ExactTarget...

Rewarding Email Recipients for Loyalty (and Clicks)

Loyalty and engagement platform Punchtab announced a rather interesting integration with ExactTarget which will provide marketers with the ability to reward email list recipients for opening, clicking, and forwarding emails and newsletters...

The B2B Customer in Focus

It is important for B2B companies to understand the unique habits of their customer base so that they can refine their marketing strategies accordingly. Luckily, a new study from ExactTarget and Pardot is shedding light on the subject...

ExactTarget Brings B2B Marketing Automation to Facebook

Cross-channel digital marketing provider ExactTarget has extended its B2B marketing automation service, Pardot, to Facebook. By doing this, marketers will be able to acquire new prospects on Facebook for lead nurturing campaigns. The...

3 Reasons to Like Nimble's Updated Social CRM

With a name like Nimble – its product better be quick, agile and smart. And anyone logging into this social CRM for the first time will quickly see how Nimble lives up to its namesake and more. For the unacquainted, Nimble helps...

Get Pushy with Mobile Notifications

ExactTarget is stepping its game up when it comes to mobile marketing. This is because the digital marketing provider has launched a new mobile application, called MobilePush , which enables marketers to send push notifications through...

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Just Do It! End Shopping Cart Abandonment With Email Today

Website Magazine's upcoming feature story for December 2012 focuses on the rapid innovation occuring today in the email marketing space. Despite a historically bad repuation, significant strides have been made in the past few years...

Email Continues to Drive the Most Purchases

It seems that rumors of email’s demise (or rather, social media’s dominance) have been greatly exaggerated. That is, if we are to believe a new study released by interactive marketing solutions provider ExactTarget . Two...

Email Campaigns and Customer Preferences

Email marketing service provider ExactTarget and mobile/social analytics provider WebTrends announced an integration today at Webtrends Engage 2011 conference that allows marketers to understand the impact that interactive marketing...

Taking Email Mobile

You have to give some credit to the email marketing industry for not fearing the technologies that were so loudly promised to replace email (namely social and mobile), instead embracing the opportunities that were presented. Case in...

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Relevancy Rules in E-mail Marketing

A recent study by ExactTarget shows that e-mail is still one of the most effective (and accepted) ways to market to consumers. Their survey of more than 1,500 consumers found that 93 percent are subscribers -- meaning they have provided...

ExactTarget and StrongMail Deliver Engagement for Clients

E-mail marketing solutions providers ExactTarget and StrongMail System s have each recently produced winning results for blue-chip clients. American Greetings Interactive saw a 13-percent increase in customer engagement during its...

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