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Cross-channel digital marketing provider ExactTarget has extended its B2B marketing automation service, Pardot, to Facebook. By doing this, marketers will be able to acquire new prospects on Facebook for lead nurturing campaigns. The...
With a name like Nimble – its product better be quick, agile and smart. And anyone logging into this social CRM for the first time will quickly see how Nimble lives up to its namesake and more. For the unacquainted, Nimble helps...
ExactTarget is stepping its game up when it comes to mobile marketing. This is because the digital marketing provider has launched a new mobile application, called MobilePush , which enables marketers to send push notifications through...
Website Magazine's upcoming feature story for December 2012 focuses on the rapid innovation occuring today in the email marketing space. Despite a historically bad repuation, significant strides have been made in the past few years...
It seems that rumors of email’s demise (or rather, social media’s dominance) have been greatly exaggerated. That is, if we are to believe a new study released by interactive marketing solutions provider ExactTarget . Two...
Email marketing service provider ExactTarget and mobile/social analytics provider WebTrends announced an integration today at Webtrends Engage 2011 conference that allows marketers to understand the impact that interactive marketing...
You have to give some credit to the email marketing industry for not fearing the technologies that were so loudly promised to replace email (namely social and mobile), instead embracing the opportunities that were presented. Case in...
A recent study by ExactTarget shows that e-mail is still one of the most effective (and accepted) ways to market to consumers. Their survey of more than 1,500 consumers found that 93 percent are subscribers -- meaning they have provided...
E-mail marketing solutions providers ExactTarget and StrongMail System s have each recently produced winning results for blue-chip clients. American Greetings Interactive saw a 13-percent increase in customer engagement during its...
You might know where your customers are located and what they are interested in, maybe even what other sites they vist frequently, but do you know what marketing channels those customers prefer? If not, you're apparently not alone...
Several months into 2008, Website Magazine dropped its popular On The Morning Wire blog post series, which highlighted important news releases for the current day related to Web professionals - SEOs, SEMs, designers, developers - you...
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