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The world’s largest social network has launched a new self-serve advertising feature called partner categories, which enables users to better target the audiences that their advertisements reach. According to the Facebook blog...
By Allison Rice, Amsterdam Printing When Google+ first arrived on the social media scene in mid-2011, it didn't make much of a splash. In fact, Google made it a point of not making a big deal about its release. It was, as Google...
Monitoring your advertising success on Facebook just got easier, because the world’s largest social network has made some updates to its Ad Manager. The updates allow marketers to set a goal for their ads, such as getting more page...
Your last few social media posts on Facebook might have performed better than was actually reported. Facebook indicated, in a blog past last Friday, that coding errors misrepresented actual audience reach metrics on posts since sometime...
Brands or agencies looking for an inexpensive and social-media savvy way to deliver its message and sell products worldwide – without having to build an entire solution or license, install and operate third-party software –...
Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook...
If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season could be the perfect opportunity to do so. This is because a recent study from digital ad management platform Marin Software...
From IPAs to IBUs, the beer world not only has a lingo all of its own, but also its very own single platform, app and more. Taplister, which combines crowdsourced tap lists with menu management software, enables consumers to discover...
A user base of more than 900 million people has helped Facebook become one of the top advertising platforms for marketers on the Web. However, starting an advertising campaign on the world’s most popular social network can be...
After analyzing 65 billion ad impressions in a 12-month period, Kenshoo Social , in partnership with Resolution Media , found significant differences in the effectiveness of ads targeting men and women. Despite women representing the...
Looks like it’s time for Facebook to finally try to make itself even more profitable. Earlier this year, Facebook announced the test launch of Facebook Offers , a service that allows businesses to send promotions directly to...
There are many ways that marketers can promote their brands on Facebook – and Trumpia has just added another. The multi-channel marketing solution provider has launched Facebook Coupons , which enables businesses to offer printable...
It seems that marketers are shifting their focus toward Facebook advertising, despite uncertainties regarding how ads on the social network actually perform. Digital marketing software provider Kenshoo recently released global growth...
Facebook rolled out Facebook Exchange, a program that allows advertisers to offer real-time bids for targeted ads aimed at users that have shown interest in a specific product or type of product online. When Facebook drops a cookie...
Social commerce platform Payvment has launched a one-click Facebook advertising service that enables sellers to quickly turn their promotional posts into Facebook Ads. The new service automatically targets the ads using a proprietary...
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