Posts tagged facebook RSS

How Does Your Facebook Strategy Compare to that of the Top Brands?

As brands place more and more importance on utilizing social media , they must first understand how the most successful brands generate consumer engagement with their posts. Simply Measured , a social analytics platform, has released...

How Valuable is Facebook's Audience Network?

As social media continues to play a larger part in consumers' lives, businesses are looking to take advantage of the media channel. In order for businesses to get the most out of their social media efforts, however, they must understand...

Facebook Unveils Graph Search Updates

Facebook users will now be able to search for previously published posts via Graph Search, thanks to a new update from the social network. According to Facebook, one of its most requested features for Graph Search is the ability for...

When to Tweet & Post This Holiday Season

It should come as no surprise that e-commerce retailers turn to Twitter and Facebook more in December than any other month, but how do they stand out from the crowd? Salesforce Marketing Cloud recently analyzed more than 3 million...

Dump Facebook & Twitter for Branded Communities & Email

When it comes to consumer engagement, you'd be better off dumping Facebook and Twitter in favor of branded communities and email, according to a new report out by Forrester. The report, titled "Social Relationship Strategies...

Is Facebook Spreading Itself Too Thin?

After the success of their standalone Messenger app, Facebook decided to give another feature its own app. The social network has recently announced the introduction of a standalone Groups app. When users enter the new app they will...

Looking to Drive Referral Traffic? Go With Pinterest, Not Twitter

As more and more companies leverage social media it is vital that companies have a realistic idea of what they could get from their efforts. Shareaholic , a maker of content amplification software, has released the 3rd Quarter 2014...

Use Facebook to its Full Potential by Leveraging Landing Pages

Social media provides businesses with virtually limitless opportunities to communicate with consumers. In order to succeed at social media it is crucial that businesses use them to their full potential and take advantage of the features...

How to Use Retargeting for the Holidays

With the holidays rapidly approaching consumers will be hopping from website to website searching for the right product at the right price. In order for companies to maximize their profits from the holiday season they need to devise...

4 Examples of Social Shopping in Action

Social shopping is finally gaining steam. Although the idea of driving sales through the social channel isn’t a new concept, it certainly seemed to gain momentum in 2014. Facebook and Twitter , for example, both confirmed that...

Facebook Targets Local Businesses

Facebook is helping businesses better reach local audiences, thanks to the launch of a new advertisement option. The new ad option, dubbed local awareness ads, enables businesses to deliver targeted ads to groups of people who are...

Facebook Opens New Mobile Ad Program to All Marketers

As consumers respond less and less to mass advertisements companies have begun to make the switch to more personalized ads. However, to send personalized ads marketers need information on individual consumers and what better place...

Facebook Unveils Like Button for Mobile Apps

Facebook has unveiled a new “Like” button for Android and iOS mobile app developers. The button, which was previewed at f8, enables people using a 3rd party mobile app to Like the app’s Facebook Page or any Open Graph...

Direct Marketing Service Can Resist Facebook No Longer

As social media use increases so too does its value to businesses for marketing purposes. Social media reaches an extraordinary amount of consumers on a monthly basis with few reaching more than Facebook’s 1.3 billion monthly...

Amazon Rolls Out Another Twitter Integration with #AmazonWishList

The enormous popularity of social media provides companies with an excellent platform to attract and engage with consumers at any time. With more and more integrations popping up for companies to sell their products on popular social...

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