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:: Eric Taylor, Qwaya :: A positive brand reputation is something that will serve your business well, especially in the realm of social media. Not every brand is going to become a household name with millions of followers, but well...
Microsoft is making its search engine even more social, by allowing its users to comment and like stuff on Facebook directly from Bing. The search engine’s social sidebar, which was launched last year, now allows users to view...
Sunday is Mother’s Day, which not only means that you still have time to pick up gifts for the most important ladies in your life, but also that brands have put their Mother’s Day marketing campaigns into full force across...
The role that social citations play in the search marketing landscape is increasing dramatically. And don't think for a moment that smart software solution developers are not fully aware of that fact. Adobe, for example, recently...
Social login is one of those technologies or tactics that have been a truly meaningful development for Internet businesses. By enabling users to log in to adigital property with the credentials they use from popular services such as...
Monitoring your advertising success on Facebook just got easier, because the world’s largest social network has made some updates to its Ad Manager. The updates allow marketers to set a goal for their ads, such as getting more page...
Search engine optimization SaaS provider RIO SEO is going really local, unveiling an upgrade that enables the integration of Facebook’s Open Graph Markup into “hyper-local” website landing pages. That’s a potentially...
Social networks like Facebook and Pinterest have made visual content the hottest thing on the Web. It seems like these days, everyone just wants to consume images or videos, which, as you may have already guessed, means that everyone...
Good SEOs can no longer ignore social. It may have been possible last year, while search engines were still experimenting with the incorporation of social signals into their algorithms, but in 2013, Social SEO is required. The Web...
Diversity is key when it comes to driving traffic to your website, but social media, in particular Facebook, is in the driver’s seat for many brands. Facebook can assist in multiple digital efforts: engagement, search, advertising...
For in-stream commerce platform provider Chirpify , it’s time to leave the nest and venture out into the great, big world of social media. That’s right, it’s finally bringing its service to Facebook, so now users...
Late last week, the Facebook team wrote a blog post that let users “under the hood” to show them how Graph Search goes about indexing and ranking search query results on the social network. Knowingly or not, what Facebook...
Pinfluencer literally made a name for itself by providing marketing and return-on-investment (ROI) analytics to brand’s using the Pinterest social network. However, as the company begins to move away from only using information from...
Increasing global engagement of qualified fans in target demographics was the goal behind Hilton Hotel & Resorts' strategic campaign to achieve 1 million likes on Facebook. Hilton reached its goal this month and became the...
Social commerce has been dragging its virtual feet. Sure, American Express and Twitter certainly have super high aspirations in this regard, but all those F-commerce solutions so highly touted a few years ago just aren't capturing...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
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