Posts tagged facebook RSS

BlueStacks Integrates FB Live to Bring Mobile App Streaming to the Masses

Facebook Live is great and all, but contextual streaming outside of the platform is the real future. Mobile gaming platform BlueStacks announced an integration with Facebook Live this week that will allow its 150 million users to stream...

Facebook Video Ads: Did You Overpay?

Bad news for Facebook advertisers - video metrics were misreported over the past two years. SUBSCRIBE to Website Magazine & Accelerate 'Net Success According to the Wall Street Journal , Facebook apparently indicated that its...

Facebook Ad Reach in Jeopardy Too

Marketers are well aware that organic reach is difficult to come by these days but now Facebook is going after ad reach as well. The world's most popular social media network announced that over the coming months it's working...

Creating Your First Facebook Ad

Facebook continues to limit what people see from brands in their news feeds – leaving many companies to consider how to “pay to play” on the social network since they can't rely on organic reach. For those businesses...

Shopping Ads Move From Google to Facebook With Ease

Consumers that search on Google this holiday shopping season may seem some familiar ads on the largest social network thanks to Marin Software . The enterprise marketing software has released Smart Sync for Shopping, a feature that...

360 Videos Get Guides and Heatmaps

Facebook launched two new creator tools this week that will give publishers additional (and arguably more valuable) insights into how people are interacting with their 360 videos. The first tool, called Guide, offers a "map"...

Facebook's Social Ad Problem

Blocking the ad blockers with advertising? As an advertiser on Facebook, do you really want to spend for an impression for a user that has an ad blocker installed? Whether you want it or not, that is what you're about to get. The...

FB Ad Reports without the Grunt Work

Megalytics, a software-as-a-service that enables companies to publish marketing reports, has announced an integration with Facebook Ads. Megalytis users will now be able to connect their Facebook Ad accounts and create marketing reports...

Mobile Makes the Facebook World Go Round

Facebook announced earnings this week and the one data point that has everyone talking is the amount of the social network's revenue that is attributed to mobile advertising . A staggering 84 percent of the company's revenue...

Lead Generation and The Future of Social Ads

Facebook's announcement that recent adjustments made to its news feed algorithm would result in a greater emphasis on friends (rather than brand pages organically) could mean that the social network is once again forcing companies...

Facebook Simplifies Bot Interactions

Facebook released several new features for bot developers on the Messenger Platform last week that could just make the conversational technology more accessible, intuitive and seamless. SUBSCRIBE to Website Magazine & Accelerate...

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Facebook Algo Update: Friends Come First

Facebook is once again updating its news feed algorithm, and this time the emphasis is on friends. The update, which Facebook notes will roll out in the “coming weeks,” will display content posted by friends higher up in...

Close The Measurement Loop by Onboarding Sales Transaction Data

It's almost impossible to advertise efficiently and effectively if you can't account for actions that take place offline. Fortunately, that has started to change over the past few years. LiveRamp announced a new integration...

Facebook Unveils New Live Video Features

Facebook is definitely focusing on live video. Not only did the social network announce that it was ranking live video higher in the search results a few months ago, but now it is unveiling new ways for users to discover, share and...

A Guide for Going Live on Facebook

Live video on Facebook has become very popular since its initial launch back in December. According to the social network, live video is watched three more times than regular video. This popularity even led Facebook to update its News...

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