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Roundup: Facebook's BIG F8 Announcements

Facebook’s annual developer conference, F8, kicked off yesterday, and the social network has already unveiled several big announcements. According to Facebook , its developer community has doubled in size within the last year...

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Facebook Makes #TBT Effortless

If you spend any amount of time on Facebook, it is likely that you have seen the “ Time Hop ” app in the newsfeed. With this app, Facebook members have the ability to look up and share photos and status updates they previously...

Facebook Bets on TheFind for Better Ads

Facebook is focusing on delivering better ads to its users with the social network’s recent acquisition of TheFind. TheFind is a discovery shopping search engine where users can shop for items from a variety of online retailers...

Facebook Enters the Realm of Money Transferring

Taking a cue from competitor Snapchat, Facebook has released a new way for friends to send each other money without having to leave its Messenger app. To take advantage of the new feature users must first add either a Visa or MasterCard...

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10 Facebook Business Page Features You Should Be Using

It is rare to find a business without a Facebook presence nowadays, as the social network has cemented itself as a necessary communication channel across industries. With businesses typically leveraging Facebook multiple times a day...

What Topics Matter to Your Audience?

Facebook is offering new customer insights that will help marketers deliver more relevant content to consumers. The insights, dubbed topic data, will initially be available to select Facebook partners. With topic data, marketers are...

Prepare for a Decline in Facebook Page Likes

Many Facebook Pages will soon have less likes, as Facebook has announced it is removing memorialized and voluntarily deactivated accounts from Pages’ like counts. There are two primary benefits to removing voluntarily deactivated...

Social Selling in Action; Facebook Unveils New Product Ads

Facebook is introducing a new ad format that enables businesses to advertise multiple products in the News Feed. The format, dubbed product ads, is designed to help businesses promote multiple products or their entire product catalog...

Social Ad Relevance Scores from Facebook Arrive

The greater the relevance of advertising to users, the better performing they will be. It's to the advantage of every network that your ads keep performing, because, well, you're worth more using the platform than not. Facebook...

Facebook Steps Up Its Commerce Game

Facebook has unveiled new features for buying and selling on its social network. The update is specifically for the social network’s For Sale Groups feature. This feature is a specific type of Facebook Group that enables members...

Facebook Cleans Up the News Feed Once Again

Facebook is once again cleaning up its News Feed, and this time the social network is taking aim at hoaxes and misleading news stories. According to an announcement from Facebook, the social network is updating its News Feed to reduce...

How Does Your Facebook Strategy Compare to that of the Top Brands?

As brands place more and more importance on utilizing social media , they must first understand how the most successful brands generate consumer engagement with their posts. Simply Measured , a social analytics platform, has released...

How Valuable is Facebook's Audience Network?

As social media continues to play a larger part in consumers' lives, businesses are looking to take advantage of the media channel. In order for businesses to get the most out of their social media efforts, however, they must understand...

Facebook Unveils Graph Search Updates

Facebook users will now be able to search for previously published posts via Graph Search, thanks to a new update from the social network. According to Facebook, one of its most requested features for Graph Search is the ability for...

When to Tweet & Post This Holiday Season

It should come as no surprise that e-commerce retailers turn to Twitter and Facebook more in December than any other month, but how do they stand out from the crowd? Salesforce Marketing Cloud recently analyzed more than 3 million...

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