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Facebook Live; Up Close & Personal

Facebook made a huge push into live streaming over the past year and has even been actively advertising and promoting its offering directly through television and its own social network since launch. So, how's it going? Well, that...

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Marketing Analytics Platform Adigami Integrates with Facebook Ads

While there are many concerns about the integrity of Facebook's advertising ecosystem, advertisers and ad technology providers continue to invest in the platform. Data integration and visualization company Adigami, for example...

The Folly & Farce of Facebook; Ad Misreporting Continues

Facebook announced it is correcting a few more "issues" with its metrics in areas like audience estimation for ads, live video reaction counts as well as its Like and Share buttons. While arguably not as significant as the...

Are Facebook's Metrics Corrections Reason for Concern?

If you are spending any money on Facebook ads, you should be very, very concerned at this point. Over the past few months, the social network has revealed that many of its metrics have been overstated. Several months ago, for example...

Facebook Eliminates Ethnic Affinity Targeting

Facebook will no longer allow ethnic affinity targeting for certain ads. The social network indicated that the change will affect housing, credit and employment ads in response to concerns and claims that its practices were discriminatory...

Microsoft & The Rise of Conversational Computing

Microsoft's bot platform, which allows bots and machine learning developers to create apps for communication and chat platforms like Skype, FB Messenger, Kik, and others, is now being used by more than 45,000 developers (significantly...

Could Facebook Replace Craigslist?

Facebook isn't giving up on its digital dream of being a replacement for Craigslist. The company recently announced that over the next few days it will be rolling out a new service designed to help users buy and sell items in their...

BlueStacks Integrates FB Live to Bring Mobile App Streaming to the Masses

Facebook Live is great and all, but contextual streaming outside of the platform is the real future. Mobile gaming platform BlueStacks announced an integration with Facebook Live this week that will allow its 150 million users to stream...

Facebook Video Ads: Did You Overpay?

Bad news for Facebook advertisers - video metrics were misreported over the past two years. SUBSCRIBE to Website Magazine & Accelerate 'Net Success According to the Wall Street Journal , Facebook apparently indicated that its...

Facebook Ad Reach in Jeopardy Too

Marketers are well aware that organic reach is difficult to come by these days but now Facebook is going after ad reach as well. The world's most popular social media network announced that over the coming months it's working...

Creating Your First Facebook Ad

Facebook continues to limit what people see from brands in their news feeds – leaving many companies to consider how to “pay to play” on the social network since they can't rely on organic reach. For those businesses...

Shopping Ads Move From Google to Facebook With Ease

Consumers that search on Google this holiday shopping season may seem some familiar ads on the largest social network thanks to Marin Software . The enterprise marketing software has released Smart Sync for Shopping, a feature that...

360 Videos Get Guides and Heatmaps

Facebook launched two new creator tools this week that will give publishers additional (and arguably more valuable) insights into how people are interacting with their 360 videos. The first tool, called Guide, offers a "map"...

Facebook's Social Ad Problem

Blocking the ad blockers with advertising? As an advertiser on Facebook, do you really want to spend for an impression for a user that has an ad blocker installed? Whether you want it or not, that is what you're about to get. The...

FB Ad Reports without the Grunt Work

Megalytics, a software-as-a-service that enables companies to publish marketing reports, has announced an integration with Facebook Ads. Megalytis users will now be able to connect their Facebook Ad accounts and create marketing reports...

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