Posts tagged facebook&pageindex=1 RSS

1 Billion People Used Facebook in One Day

Facebook hit a pretty big milestone on August 24, 2015, as Mark Zuckerberg announced that for the first time ever, 1 billion people used Facebook in a single day. This means that 1 in 7 people on Earth leveraged the social network...

Facebook Testing a Personal Assistant

It seems like Facebook is looking to compete in the virtual assistant arena, as the company unveiled the testing of a new service called “M.” The announcement comes from Facebook’s VP of Messaging Products David Marcus...

Facebook Gives the Gift of Donations

After unveiling a “Donate Now” call-to-action (CTA) to a limited number of nonprofits in 2013 , Facebook is now expanding this functionality. In fact, the new “Donate Now” CTA option is now available on link...

Facebook Expands Audience Network Ad Formats

Facebook has unveiled an expansion of ad types and formats available in its Audience Network. The Audience Network was launched just a year ago as a way to help developers monetize their apps with Facebook Ads. With the expansion,...

Measure the Effectiveness of Facebook Ad Campaigns with AppsFlyer

Mobile marketing attribution and analytics platform AppsFlyer (a Facebook Mobile Measurement Partner) has introduced Facebook ROI reports, which will provide users of the solution with insights to optimize their app marketing campaigns...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

Faster Facebook Ad Creation

Wix has unveiled a new integration between its ShoutOut product and Facebook ads. Wix ShoutOut enables users to create, send and share professional newsletters and updates. Users can customize ready-made templates with their own text...

Facebook Puts Its Users in Control

Facebook is trying once again to improve the News Feed experience for its users. This time, however, the social network is putting its members in control. With the update, users can select which friends and Pages they would like to...

Facebook Unveils New Way to Measure CPC

Facebook is changing how it charges advertisers in the coming weeks, as the social network has unveiled a new way to measure cost-per-click (CPC). Currently Facebook measures CPC as any click taken within an ad unit, including a like...

Facebook Announced Innovation Competition Winners

As technologies continue to evolve and expand, companies are constantly pushing the boundaries of what is possible. Facebook has recently announced the winners for its 2015 Innovation Competition. For those unfamiliar with the Innovation...

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Facebook Simplifies Forms for Lead Ads

Marketers love forms but consumers hate filling them out. To remedy this problem, Facebook is testing a new feature called “lead ads” that makes it easier for people to fill out forms on mobile devices. Lead ads automatically...

Improved Multi-Channel Social Media Reporting

The Union Metrics Social Suite has been updated with new multi-channel social media reporting capabilities and Facebook analytics. With the new features, digital marketers can better optimize their messaging, grow their audiences,...

Location Tagging for Social Media Intelligence

It has been challenging for large companies and brands to gather any truly useful intelligence from social media, and near impossible for many small and mid-size enterprises. The technology solutions developed to address the problem...

Shopify Deepens Its Ties with Facebook

While social networks like Facebook and Instagram have nearly mastered user engagement, some are now looking to add to the their repertoire and enter the e-commerce space. Shopify has announced it is expanding the beta test of enabling...

Facebook Unveils "Instant Articles" to Speed Up Mobile Experience

Facebook has recently introduced a new feature that will be of particular interest to information publishers titled Instant Articles . Loading up to ten times faster than standard mobile Web articles, Instant Articles was designed...

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