Posts tagged facebook&pageindex=11 RSS

Political Campaigns & Digital Marketing: Did They Miss the Mark?

We all know how online marketing and social media can be a goldmine of potential consumers. Brands like Whole Foods Market and Samsung have succeeded on Twitter with as many as 3 million followers each. Coke triumphs over Pepsi on...

Facebook Engagement Grows by… 896%?

Regardless of claims that Facebook is now forcing Brand Page owners to pay for exposure, engagement rates on the world's most popular social network seem to be soaring. In fact, Adobe’s Q3 2012 Global Digital Advertising...

2012 Local Holiday Marketing Guide

It is time to get serious about the holidays, because as of today, merchants only have a month to prepare for the busiest shopping day of the season – Black Friday. While most merchants are putting the finishing touches on their...

Superfans Drive Facebook Engagement

Bigger is not always better – at least when it comes to a brand’s social media following. In fact, when it comes to Facebook, brands should focus on acquiring active “Superfans” rather than a larger quantity...

Social Plugins Keep Consumers Connected

For merchants, keeping consumers connected to their brand on the ’Net is a top priority, which is why e-commerce solutions provider Demandware has launched some new social plugins that aim to make this a much easier task. The...

Facebook Wants You to Want

Want to hear something cool? After many months of rumor and speculation, Facebook is finally starting to test a Want button on its site that will allow its one billion users to tag products that they would like to own and save them...

Facebook Fan Page Fail Guide

Whatever your opinion on the future of Facebook is, all Web workers - from marketers and designers of all types, to analysts and entreprenuers - need to know how to manuever in that particular social network. More often than not, an...

Move Facebook Fans Beyond Likes

Facebook has proven itself to be a good place for brands to connect with consumers, but in many cases, these are tenuous and do little for companies after the initial connection. That’s why Napkin Labs launched its new Fan Center...

Facebook Offers' Test Over, Merchants to Pay

Looks like it’s time for Facebook to finally try to make itself even more profitable. Earlier this year, Facebook announced the test launch of Facebook Offers , a service that allows businesses to send promotions directly to...

Guide to Facebook Ad Formats

There are many ways that businesses can market themselves on Facebook, but in order to launch a successful advertising campaign, marketers must first be familiar with the social network’s various ad formats. Luckily, a recent...

WordPress Wednesday: Themes of a Social Nature

When Facebook burst onto the national scene and stopped being the exclusive domain of college undergraduates, its biggest selling point (and the attribute that helped propel its phenomenal success) was a clean, straightforward design...

Images Increase Facebook Engagement

If your looking to increase engagement on Facebook, you might want to start posting more images – at least according to a recent study from marketing firm Performics . The Life on Demand study shows that 44 percent of consumers...

Recommendations Bar Comes to Facebook

Just what the World Wide Web needs – another social plugin. The world’s largest social network recently launched the Recommendations Bar, which is a new social plug-in that helps people discover articles based on what their...

Facebook Earnings Call Highlights

Facebook held its first earnings call last week to report financial results for the second quarter ending June 30, 2012. Highlights of the earning call are below. Revenue for the second quarter totaled $1.18 billion, an increase of...

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Pay to Play: Net Briefs

Facebook rolled out Facebook Exchange, a program that allows advertisers to offer real-time bids for targeted ads aimed at users that have shown interest in a specific product or type of product online. When Facebook drops a cookie...

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