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The Web is a social place now, and that’s just something that we’re all going to have to get used to. Today, the vast majority of end users are demanding, if not already expecting, the brands that they engage with to have...
Over the last few years social networks have made a huge impact on how businesses operate (to say the least), and Web workers should know that there are no signs of this trend slowing down anytime soon. Not only do most businesses...
Facebook just took a giant leap into local search. This is because the world’s largest social network has updated the “Nearby” feature in the company’s iOS and Android applications. The update makes it easier...
Amazon and Facebook have joined forces to offer a new feature in Friends & Family Gifting. Amazon has offered the ability for users to create and share item wish lists for quite some time, but if the wish list creators’ information...
There are 584 million-plus reasons why Facebook is a marketing hotspot. This number of active daily users makes the social network's everyday audience about three times larger than the Super Bowl’s. To cater to the increasing...
Facebook is gradually becoming the standard, go-to destination for consumers that are interested in learning about a brand. In fact, according to an infographic from the marketing research company Lab42, 50 percent of consumers say...
The debate on the usefulness of Facebook pages rages on, but some recently released information from social marketing platform Recommend.ly shows that many business users are struggling to capitalize on the engagement opportunity presented...
More consumers are buying into social commerce, according to recent data from shopping cart application provider Ecwid . The data was aggregated from merchants who are leveraging Ecwid’s Facebook application, and it reveals that...
Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook...
We all know how online marketing and social media can be a goldmine of potential consumers. Brands like Whole Foods Market and Samsung have succeeded on Twitter with as many as 3 million followers each. Coke triumphs over Pepsi on...
Regardless of claims that Facebook is now forcing Brand Page owners to pay for exposure, engagement rates on the world's most popular social network seem to be soaring. In fact, Adobe’s Q3 2012 Global Digital Advertising...
It is time to get serious about the holidays, because as of today, merchants only have a month to prepare for the busiest shopping day of the season – Black Friday. While most merchants are putting the finishing touches on their...
Bigger is not always better – at least when it comes to a brand’s social media following. In fact, when it comes to Facebook, brands should focus on acquiring active “Superfans” rather than a larger quantity...
For merchants, keeping consumers connected to their brand on the ’Net is a top priority, which is why e-commerce solutions provider Demandware has launched some new social plugins that aim to make this a much easier task. The...
Want to hear something cool? After many months of rumor and speculation, Facebook is finally starting to test a Want button on its site that will allow its one billion users to tag products that they would like to own and save them...
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