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Whatever your opinion on the future of Facebook is, all Web workers - from marketers and designers of all types, to analysts and entreprenuers - need to know how to manuever in that particular social network. More often than not, an...
Facebook has proven itself to be a good place for brands to connect with consumers, but in many cases, these are tenuous and do little for companies after the initial connection. That’s why Napkin Labs launched its new Fan Center...
Looks like it’s time for Facebook to finally try to make itself even more profitable. Earlier this year, Facebook announced the test launch of Facebook Offers , a service that allows businesses to send promotions directly to...
There are many ways that businesses can market themselves on Facebook, but in order to launch a successful advertising campaign, marketers must first be familiar with the social network’s various ad formats. Luckily, a recent...
When Facebook burst onto the national scene and stopped being the exclusive domain of college undergraduates, its biggest selling point (and the attribute that helped propel its phenomenal success) was a clean, straightforward design...
If your looking to increase engagement on Facebook, you might want to start posting more images – at least according to a recent study from marketing firm Performics . The Life on Demand study shows that 44 percent of consumers...
Just what the World Wide Web needs – another social plugin. The world’s largest social network recently launched the Recommendations Bar, which is a new social plug-in that helps people discover articles based on what their...
Facebook held its first earnings call last week to report financial results for the second quarter ending June 30, 2012. Highlights of the earning call are below. Revenue for the second quarter totaled $1.18 billion, an increase of...
Facebook rolled out Facebook Exchange, a program that allows advertisers to offer real-time bids for targeted ads aimed at users that have shown interest in a specific product or type of product online. When Facebook drops a cookie...
Once heated, warring enemies, Internet juggernauts Facebook and Yahoo are putting down their gloves, joining forces and cross-licensing their patent portfolios. But that's not nearly the biggest news to come from this venture....
The value of advertising on Facebook has been called into question over the last few months, most notably by automobile manufacturer GM’s decision to pull out of the social network’s paid advertising program. But it looks...
Earlier this year, enterprise email marketing software and solutions provider Yesmail conducted a study on cross-channel marketing and the role that competitive intelligence plays in the development, execution, and measurement of those...
Google+ has won the customer satisfaction battle, but Facebook still may be winning the social network war. Facebook’s customer satisfaction score has dropped 8 percent since last year, to a disappointing 61 out of 100 according...
This lack of down-to-Earth, nitty gritty details on how Apache Hadoop works and who uses it may make it seem more elusive than it really is, but that couldn’t be further from the truth. Hadoop isn’t the exclusive Web technology...
Facebook has been busy in the payments department recently. The world’s largest social network has axed Facebook Credits and announced two major updates to their payments product – subscriptions and local currency pricing...
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Yahoo! Acquires Tumblr in Billion Dollar...
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