Posts tagged facebook&pageindex=4 RSS

Advanced Facebook Targeting Available on Viralheat

It just got easier to target your social audience through the Viralheat platform, because the social media marketing suite has added advanced Facebook targeting to its dashboard. This new feature enables businesses to target specific...

How to Use Facebook to Increase Traffic to Your Website

:: By Joe Whyte :: Eighty-five percent of small businesses leverage Facebook , but most Page owners don't know how to optimize their brand's efforts on the network - or even why their businesses are on Facebook in the first...

Facebook Hashtags & Social Engagement

Analytics firm Simply Measured released results from a study of the Interbrand Top 100 at Facebook, finding that while there has been an increase in the use of hashtags on the network among that group (upwards of 20 percent), hashtags...

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DIY Facebook Contests from Vistaprint

One of the best ways to acquire new leads and engage your audience is through Facebook contests. However, creating and launching contests can be a time consuming and difficult task for small businesses, but a new solution from Vistaprint...

6 Reasons Facebook Ad Campaigns Fail

:: By Jessica Davis, Godot Media :: With more than 1 billion active users, Facebook is the best place to attract new customers and leads. Moreover, to increase its earnings and profits, Facebook has provided advertisers with the perfect...

ShortStack Serves Up 500K+ Apps

Self-serving Facebook app building tool ShortStack has reached a milestone, announcing the more than a half million custom Facebook apps have been built with its service. The app-building tool has steadily been growing since its launch...

Stop the Social Media, SEO Madness

:: Travis Bliffen, Seo Proz :: Are you one of the many companies that cringe at the thought of having to use social media in order to gain rankings for your website? Not every business has breaking news to share and that is OK. Sure...

Is it Video War? Instagram vs. Vine

As you have most likely heard, Facebook’s popular image sharing social network, Instagram, launched video functionality yesterday. In doing so, the social network is taking a direct shot at Twitter’s rapidly growing social...

Doing Facebook Hashtags the Right Way

If you’re not using Facebook hashtags the right way, you’re definitely using them the wrong way. After what seems like years of speculation, Facebook finally announced that it now supports clickable hashtags. Facebook calls...

Advertisers Sour on Facebook

A new report out from Social Media Examiner indicates that despite high levels of usage, Facebook advertisers might be starting to sour on the network (despite reports that ad exchanges are doing quite well) as a means to drive awareness...

Facebook News Feed Ads Outperforming Google

At the end of March, Facebook opened up its news feed ad inventory to the Facebook Exchange (FBX), allowing advertisers to retarget their site visitors . But how have those ads performed? A new report from FBX partner Triggit , from...

Which Social Network is Best for Merchants?

For the most part, e-commerce and marketing professionals tend to agree that social media plays an important role in the success of an online retail business. That’s good to know, but one tiny problem remains: With so many social...

Facebook Verifies Justin Bieber (and Others)

If you are sick of sifting through all of the Facebook users named Justin Bieber in order to find the real one, fear no more because the world's largest social network has finally launched verified accounts. In a move that comes...

Does Cognitive Bias Kill Creativity?

:: By Paul Ralph, PhD :: When you aim for a creative solution — not simply an incremental improvement, but a real innovation — you pick a fight with your own brain. Vast arrays of systematic deviations from optimal reasoning...

Back to the Basics: A Social Media Content Creation Checklist

:: Kate Salyers, Your Social Status :: Social media content creation is one of the most ignored steps of a social media strategy. Businesses are often eager to “get in the social media game,” ignoring the need for representative...

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