Posts tagged facebook&pageindex=5 RSS

Ad Network Offering Up Access to FBX

It was only a matter of time for advertising networks, most recently real-time bidding platform AcuityAds, to begin giving their clients access to the Facebook Exchange (FBX). There's simply too much to lose for everyone involved...

An Insider's Guide to Social Contest Platforms

One of the best ways for brands to garner visibility on the social Web is with promotions like contests and sweepstakes. The rules and regulations of social networks, however, can turn this fun task into a rather large headache. For...

Does Reddit Outperform Facebook in News Consumption?

Which social network performs best when it comes to news consumption? It depends on how you look at it. According to a new Pew Research study , 62 percent of Reddit users get news from the site, while the same is true for 52 percent...

The Four Pillars of Social Networking

By Patrick Clinger, ProBoards Social networking has dramatically evolved over the past few years. A truly successful brand strategy must embrace the new opportunities presented by this changing landscape, while still conforming to...

And Presto; an Open-Source SQL-on-Hadoop Engine from Facebook

Facebook announced that it is taking its SQL query engine for Hadoop, dubbed Presto, open source. The offering is widely considered far faster than other data warehouse frameworks including Hive, which Facebook actually developed several...

Starbucks Serves SoLoMo Extra Hot

When it comes to mobile – Starbucks sets the bar. Their branded app (screenshots below) serves as a payment processor, loyalty program (although that’s a separate sign-up), message center, eGifting and more. It also gives...

Video Creative, CPA Buying for Mobile App Ads in Facebook

Facebook users will likely start encountering far more advertisements on their mobile apps very soon. The social network announced last week that developers and advertisers will be able to use video creative in order to drive app installations...

Ads Bring Google and Facebook Together

What can make Google and Facebook play nice? Ads of course. The companies have come together to allow DoubleClick clients to purchase retargeted ads on Facebook’s real-time bidding exchange platform, FBX. According to the DoubleClick...

R.I.P. Facebook?

Facebook is the world’s largest social network, with 1.15 billion monthly active users as of June 2013. Despite its popularity, the company continues to face challenges that have the potential to derail its success in the future...

Spooktacular Contests across the Social Web

Social media is a unique marketing channel, because even though it is difficult to calculate a true ROI from this channel, fostering awareness and engagement on social networks can be considered invaluable. In order to foster engagement...

Like-Based Voting from Offerpop

Social marketing platform Offerpop has released a new polling app that can be launched as campaigns on Facebook (and elsewhere including websites, digital ads, in-store - even on television). A brand's fans can participate in polls...

5 Steps to Better Social Media Content Today

:: By John Anderson, Guest Contributor :: Social media has always been about the people, the individuals who care enough to go online and interact with their peers and share pieces of themselves with everyone. This is the hub of the...

Social Login Wars Get Interesting

Social login provider Janrain has released data for Q3 2013 that reveals that the battle between identity providers is heating up. Janrain found that Facebook continues to lead as the most popular identify provider, but its share dropped...

User Feedback Influencing Facebook News Feed Ads

You’ll likely see fewer irrelevant ads in your Facebook News Feed in the coming weeks. The social network announced changes to its algorithm that it indicated will put more emphasis on user feedback, most notably the frequency...

Facebook Bests Pinterest

What social network should your digital publishing brand be most active on if the aim is to monetize? A new study from Yieldbot reveals that Pinterest may rule when it comes to social referrals, but Facebook is providing higher ad...

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