Posts tagged facebook&pageindex=6 RSS

Video Creative, CPA Buying for Mobile App Ads in Facebook

Facebook users will likely start encountering far more advertisements on their mobile apps very soon. The social network announced last week that developers and advertisers will be able to use video creative in order to drive app installations...

Ads Bring Google and Facebook Together

What can make Google and Facebook play nice? Ads of course. The companies have come together to allow DoubleClick clients to purchase retargeted ads on Facebook’s real-time bidding exchange platform, FBX. According to the DoubleClick...

R.I.P. Facebook?

Facebook is the world’s largest social network, with 1.15 billion monthly active users as of June 2013. Despite its popularity, the company continues to face challenges that have the potential to derail its success in the future...

Spooktacular Contests across the Social Web

Social media is a unique marketing channel, because even though it is difficult to calculate a true ROI from this channel, fostering awareness and engagement on social networks can be considered invaluable. In order to foster engagement...

Like-Based Voting from Offerpop

Social marketing platform Offerpop has released a new polling app that can be launched as campaigns on Facebook (and elsewhere including websites, digital ads, in-store - even on television). A brand's fans can participate in polls...

5 Steps to Better Social Media Content Today

:: By John Anderson, Guest Contributor :: Social media has always been about the people, the individuals who care enough to go online and interact with their peers and share pieces of themselves with everyone. This is the hub of the...

Social Login Wars Get Interesting

Social login provider Janrain has released data for Q3 2013 that reveals that the battle between identity providers is heating up. Janrain found that Facebook continues to lead as the most popular identify provider, but its share dropped...

User Feedback Influencing Facebook News Feed Ads

You’ll likely see fewer irrelevant ads in your Facebook News Feed in the coming weeks. The social network announced changes to its algorithm that it indicated will put more emphasis on user feedback, most notably the frequency...

Facebook Bests Pinterest

What social network should your digital publishing brand be most active on if the aim is to monetize? A new study from Yieldbot reveals that Pinterest may rule when it comes to social referrals, but Facebook is providing higher ad...

Social Brand Managment for College Bound and New Job Seekers

It's not just local businesses and global brands that need social media support - it's also useful for those heading to college and those that just graduated too. Social Assurity recently announced the launch of a business...

Social Content Discovery & Facebook

Social media provides a glimpse into what people are talking about, thinking about and actually, physically doing. From attending sporting events to watching movies in the comfort of their home, an incredible number of these conversations...

3 Tips to Make User Reviews Work for You

Good and bad experiences with businesses used to be discussed over the water cooler or a meal, but those conversations have now moved online. Now consumers can spread very powerful messages about companies by simply writing posts on...

Import Facebook Likes and Comments with Shortstack Importer

Last week Facebook made a change that made it possible for social media marketers to use likes and comments as entries into Page promotions . Essentially, you won’t have to use a third-party publishing platform to run promotions...

Facebook Page Promotions Get Page Support

Facebook has made an update that will make it much easier for marketers to create and administer promotions on the network, announcing that it has removed the requirement that promotions on Facebook could only be administered through...

Facebook Quality Checklist

By Matt Hensler, Hensler Integrated Marketing We all know the saying, “Content is King”, but what about quality vs. quantity? Quality is Queen and Facebook is onto it. Facebook recently announced its new algorithm would...

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