Posts tagged facebook&pageindex=7 RSS

Going Local on Facebook in 2013

As the social Web continues to expand with more ways for brands to connect with their customers, there is still one network that outperforms the rest – Facebook. This is because the world’s largest social network allows...

A Lack of Social Media Cohesion

New research from eCommerce and digital marketing company Acquity Group reveals that more than 75 percent of brands lacked a cohesive social media presence across the major platforms. Results from the agency’s 2012 Brand eCommerce...

10 Ways to Optimize On-Site Social Interaction

The Web is a social place now, and that’s just something that we’re all going to have to get used to. Today, the vast majority of end users are demanding, if not already expecting, the brands that they engage with to have...

Staying Social in 2013

Over the last few years social networks have made a huge impact on how businesses operate (to say the least), and Web workers should know that there are no signs of this trend slowing down anytime soon. Not only do most businesses...

Facebook Jumps into Local Search

Facebook just took a giant leap into local search. This is because the world’s largest social network has updated the “Nearby” feature in the company’s iOS and Android applications. The update makes it easier...

Quick Hit: The Future of Gifting with Amazon & Facebook

Amazon and Facebook have joined forces to offer a new feature in Friends & Family Gifting. Amazon has offered the ability for users to create and share item wish lists for quite some time, but if the wish list creators’ information...

Holiday Primer: Facebook Offers

There are 584 million-plus reasons why Facebook is a marketing hotspot. This number of active daily users makes the social network's everyday audience about three times larger than the Super Bowl’s. To cater to the increasing...

Crafting an SEO-Friendly Facebook Page

Facebook is gradually becoming the standard, go-to destination for consumers that are interested in learning about a brand. In fact, according to an infographic from the marketing research company Lab42, 50 percent of consumers say...

Facebook Page Usage Patterns

The debate on the usefulness of Facebook pages rages on, but some recently released information from social marketing platform Recommend.ly shows that many business users are struggling to capitalize on the engagement opportunity presented...

Customers Buy Into F-Commerce

More consumers are buying into social commerce, according to recent data from shopping cart application provider Ecwid . The data was aggregated from merchants who are leveraging Ecwid’s Facebook application, and it reveals that...

Can Facebook Ads Prompt Purchases?

Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook...

Political Campaigns & Digital Marketing: Did They Miss the Mark?

We all know how online marketing and social media can be a goldmine of potential consumers. Brands like Whole Foods Market and Samsung have succeeded on Twitter with as many as 3 million followers each. Coke triumphs over Pepsi on...

Facebook Engagement Grows by… 896%?

Regardless of claims that Facebook is now forcing Brand Page owners to pay for exposure, engagement rates on the world's most popular social network seem to be soaring. In fact, Adobe’s Q3 2012 Global Digital Advertising...

2012 Local Holiday Marketing Guide

It is time to get serious about the holidays, because as of today, merchants only have a month to prepare for the busiest shopping day of the season – Black Friday. While most merchants are putting the finishing touches on their...

Superfans Drive Facebook Engagement

Bigger is not always better – at least when it comes to a brand’s social media following. In fact, when it comes to Facebook, brands should focus on acquiring active “Superfans” rather than a larger quantity...

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