Posts tagged facebook&pageindex=7 RSS

Doing Facebook Hashtags the Right Way

If you’re not using Facebook hashtags the right way, you’re definitely using them the wrong way. After what seems like years of speculation, Facebook finally announced that it now supports clickable hashtags. Facebook calls...

Advertisers Sour on Facebook

A new report out from Social Media Examiner indicates that despite high levels of usage, Facebook advertisers might be starting to sour on the network (despite reports that ad exchanges are doing quite well) as a means to drive awareness...

Facebook News Feed Ads Outperforming Google

At the end of March, Facebook opened up its news feed ad inventory to the Facebook Exchange (FBX), allowing advertisers to retarget their site visitors . But how have those ads performed? A new report from FBX partner Triggit , from...

Which Social Network is Best for Merchants?

For the most part, e-commerce and marketing professionals tend to agree that social media plays an important role in the success of an online retail business. That’s good to know, but one tiny problem remains: With so many social...

Facebook Verifies Justin Bieber (and Others)

If you are sick of sifting through all of the Facebook users named Justin Bieber in order to find the real one, fear no more because the world's largest social network has finally launched verified accounts. In a move that comes...

Does Cognitive Bias Kill Creativity?

:: By Paul Ralph, PhD :: When you aim for a creative solution — not simply an incremental improvement, but a real innovation — you pick a fight with your own brain. Vast arrays of systematic deviations from optimal reasoning...

Back to the Basics: A Social Media Content Creation Checklist

:: Kate Salyers, Your Social Status :: Social media content creation is one of the most ignored steps of a social media strategy. Businesses are often eager to “get in the social media game,” ignoring the need for representative...

8 Ways to Create & Portray Brand Authenticity

:: Eric Taylor, Qwaya :: A positive brand reputation is something that will serve your business well, especially in the realm of social media. Not every brand is going to become a household name with millions of followers, but well...

Bing’s Social Sidebar Gets Interactive

Microsoft is making its search engine even more social, by allowing its users to comment and like stuff on Facebook directly from Bing. The search engine’s social sidebar, which was launched last year, now allows users to view...

Five Mother’s Day Social Strategies

Sunday is Mother’s Day, which not only means that you still have time to pick up gifts for the most important ladies in your life, but also that brands have put their Mother’s Day marketing campaigns into full force across...

Predicting Facebook Post Popularity

The role that social citations play in the search marketing landscape is increasing dramatically. And don't think for a moment that smart software solution developers are not fully aware of that fact. Adobe, for example, recently...

Facebook Dominates the Social Login Scene

Social login is one of those technologies or tactics that have been a truly meaningful development for Internet businesses. By enabling users to log in to adigital property with the credentials they use from popular services such as...

Set Goals in Facebook's Ad Manager

Monitoring your advertising success on Facebook just got easier, because the world’s largest social network has made some updates to its Ad Manager. The updates allow marketers to set a goal for their ads, such as getting more page...

SEO's Integrate Facebook’s Open Graph Markup

Search engine optimization SaaS provider RIO SEO is going really local, unveiling an upgrade that enables the integration of Facebook’s Open Graph Markup into “hyper-local” website landing pages. That’s a potentially...

Foolproof Your Visual Content's Visibility

Social networks like Facebook and Pinterest have made visual content the hottest thing on the Web. It seems like these days, everyone just wants to consume images or videos, which, as you may have already guessed, means that everyone...

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