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Two separate studies have been released over the past week that show why people "friend" and "follow" brands on sites like Facebook and Twitter. The first, from Google, looked at Facebook. The study found that 55...
Over the past several months, many industry voices are surmising that social media messaging could one day replace e-mail. While that might seem far-fetched, recent research* from e-mail marketing company GetResponse shows that social...
In a recent survey by marketing firm Edelman, it was revealed that consumers are losing trust in each other, when it comes to providing credible information about companies. In fact, confidence dropped by nearly half, since 2008. In...
A recent entry on Facebook's official blog states that more than 100 million people are "actively using Facebook from their mobile devices every month." This figure is growing fast, and it's not just limited to those...
Email remains one of the most powerful ways to connect with consumers. But when those consumers spend all day long on social networks, marketers needs to learn how to bridge the gap and leverage the brief amount of engagement that...
It shouldn't surprise anyone, but a new study surveying 900 marketers and sponsored by Social Media Success Summit 2009 shows that marketers are heavily invested in social media, to the tune of 88 percent using at least one social...
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