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:: Eric Taylor, Qwaya :: A positive brand reputation is something that will serve your business well, especially in the realm of social media. Not every brand is going to become a household name with millions of followers, but well...
Sunday is Mother’s Day, which not only means that you still have time to pick up gifts for the most important ladies in your life, but also that brands have put their Mother’s Day marketing campaigns into full force across...
The role that social citations play in the search marketing landscape is increasing dramatically. And don't think for a moment that smart software solution developers are not fully aware of that fact. Adobe, for example, recently...
Social login is one of those technologies or tactics that have been a truly meaningful development for Internet businesses. By enabling users to log in to adigital property with the credentials they use from popular services such as...
Good SEOs can no longer ignore social. It may have been possible last year, while search engines were still experimenting with the incorporation of social signals into their algorithms, but in 2013, Social SEO is required. The Web...
Diversity is key when it comes to driving traffic to your website, but social media, in particular Facebook, is in the driver’s seat for many brands. Facebook can assist in multiple digital efforts: engagement, search, advertising...
Late last week, the Facebook team wrote a blog post that let users “under the hood” to show them how Graph Search goes about indexing and ranking search query results on the social network. Knowingly or not, what Facebook...
Your last few social media posts on Facebook might have performed better than was actually reported. Facebook indicated, in a blog past last Friday, that coding errors misrepresented actual audience reach metrics on posts since sometime...
It’s no secret that content marketing has a phenomenal ROI (the statistics only seem to get better with each passing year). In fact, Kapost and Eloqua recently produced an eBook on the ROI of content marketing in which they stated...
A new Facebook commerce deal will see the social commerce platform Payvment , which powers most of the storefronts on the social network, referring its many subscribers to the e-commerce widget provider Ecwid in anticipation of the...
In today’s digital age, it is important for every business to broaden its audience reach by maintaining a presence on four of the ’Net’s most popular social networks – Facebook, Twitter, Google+ and LinkedIn...
One complaint that Internet users tend to lodge about Google is that the Web services company tries to force users into adopting all of its various properties to get the full range of benefits from using just one of them. Of course...
The world’s largest social network made waves on the ’Net yesterday with the launch of a new tool called Graph Search. The tool essentially allows people to discover information based on data that Facebook has collected...
As the social Web continues to expand with more ways for brands to connect with their customers, there is still one network that outperforms the rest – Facebook. This is because the world’s largest social network allows...
New research from eCommerce and digital marketing company Acquity Group reveals that more than 75 percent of brands lacked a cohesive social media presence across the major platforms. Results from the agency’s 2012 Brand eCommerce...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
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