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Should a business owner treat a domain name just as important as a physical business location or a carefully crafted logo? A domain is, after all, a business’ own piece of Internet real estate. It reflects the brand and can even...
One of the most popular columns in Website Magazine is Findability Makeover with Heather Lutze. Each month Heather and her team analyze a website and measure its essential "findability" on the Web and make very practical...
by Heather Lutze Your Mission, Should You Choose to Accept it: Know Thy Competitor As a website owner, you wear many hats: webmaster, content writer, e-mail manager, and marketing guru, to name a few. Keeping up with all the demands...
Consumers and prospects are looking for your products and services. They must be able to find it easily and quickly, and their expectations must be met after landing on your page. In each issue of Website Magazine, I will examine a...
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing Getting your business in a prominent position on the search engines is becoming increasingly complex, but no less essential for success. And it’s...
4 Backlink Myths Busted
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
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