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Mobile advertising is big business. In fact, U.S. mobile local advertising revenues are expected to grow from $1.2 billion in 2012 to $9.1 billion in 2017 according to a recent forecast from BIA/Kelsey. This rapid growth is likely...
Mobile advertising and analytics platform Flurry recently released " interest segments " based on consumer usage. There are more than twenty “Flurry Personas,” audiences with a particular interest including business...
As mobile applications become a core aspect of running a business (not just a Web business), analytics is increasingly taking center stage. And within apps, there's lots of data to be had. With little in the way of standards, however...
The debate regarding mobile apps versus Web consumption is getting hotter and hotter - and clearer and clearer. The rate of adoption, according to Mobile analytics firm Flurry, is outpacing both the PC revolution of the 80's and...
Mobile analytics and monetization platform Flurry released a new version of it's free Web Analytics tool. This new update (version 3.0) will focus on audience segmentation, giving site analysts the ability to segment their audience...
Cross-platform mobile application analytics provider Flurry is making available its free service to all iPhone, Android, Blackberry and Java ME developers. Flurry's technology allows developers to gather live consumer usage data...
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