Posts tagged forrester consulting RSS

Multi-Location Brands Struggle with Local Search

A new study commissioned by SIM Partners is shedding light on the struggle multi-location brands have with implementing local search. The November 2014 study, which is titled “Uncovering the Benefits of Local Search Marketing”...

Match Social Profiles with User Behavior

In a study conducted by Forrester Consulting, 68 percent of respondents said their budgets for social media marketing is increasing. With the ability to find out what a consumer likes and dislikes as well as figuring out what they...

The Importance of Direct-to-Consumer Sales

There are always late-comers when it comes to adoption of new technologies. While on an individual level that may not be the worst thing in the world, for businesses adapting too late can sometimes be a death sentence . Digital River...

Omni-Channel Commerce Challenges in Focus

Consumers expect a seamless experience across channels when it comes to their shopping experiences, and retailers are feeling the pressure. The “ Customer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap...

The Evolution of Tag Management

A majority of marketers now see a greater value in using tag management for collecting and exchanging data between visitors and digital marketing vendors, according to a new Forrester Consulting study. July 2013’s Evolution of...

Videos Impact Conversions, Revenue

On-site videos deliver brand awareness and engagement, but what is most appealing to companies is the performance and financial impact videos are generating, specifically conversions and revenue. That’s according to SundaySky...

The Hidden Costs of E-Commerce Platforms

An online store can only be as successful as the e-commerce platform that is running it, which is why it is vital for merchants to map out their business’s needs, goals and budget before they make a commitment to a solution....

Consumers Love Coupons, Merchants Reap Benefits

Merchants are reaping benefits from the online coupons that they are marketing, according to a recent study that was conducted by Forrester Consulting . “The Impact of Online Coupons and Promotion Codes” study was commissioned...

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