Posts tagged forrester RSS

B2B Sellers Buying Into Cloud Commerce

Consumers expect seamless access to brands - and their history with those brands - on every channel they visit, and business shoppers are no exception. Business-to-business (B2B) buyers are bringing their same lofty e-commerce expectations...

How to Get an E-Commerce App to Pay Off

By Ken Burke, MarketLive So you’ve embraced the fact that the future of e-commerce is mobile, and have decided to build an app. Mobile apps undeniably present an attractive proposition for merchants looking to establish a direct...

How to Manage B2B Buyers [Infographic]

Business-to-business buyers aren't the average bear. They are savvier, more connected and increasingly better prepared for big-ticket purchases than many of their consumer counterparts. In fact, Forrester finds that today's...

Canadians A Loyal Bunch, and Other Insights on Global Affiliate Marketing

Working online means running a business that has the potential to go global right from the get-go, which means keeping an eye on emerging trends from around the world is really important, especially for advertisers that use affiliates...

Webtrends Studies the Splinternet

A study conducted by Forrester Consulting , and commissioned by Webtrends , that examines "the effect that the explosion of new devices, emerging technologies and the fragmentation of digital marketing channels" has been...

Peer Influence Analysis Informs SMM Strategy

Research company Forrester released an analytical framework today designed to aid marketers in reaching social media influencers and scale their WOM (word-of-mouth) marketing efforts. From the release: Peer Influence Analysis gives...


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