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Younger Generations Don't Want Your Business

According to a new report from Forrester Research, just six percent of youths 12-17 years-old want to be "friends" with brands on Facebook. The concern for brands is that half of this demographic uses the social networking...

Want Social Media Fans? Offer Coupons.

A newly released survey from AdAge and Ipsos Observer finds that consumers are very willing to receive communications from brands in a digital media environment – as long as that communication is a discount or coupon. Of those...

  • Explore the WEB 100!

    Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...
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