Posts tagged ftc RSS

Native Ad Guidelines from the FTC

The Federal Trade Commission this week released an enforcement policy statement and a business guidance detailing its rules for native ads . "In evaluating whether an ad's format is misleading, the Commission will scrutinize...

FTC Speaks on Social Ad Disclosures

The Federal Trade Commission Tuesday released updated guidance for mobile and other online advertisers, explaining how to make disclosures clear and conspicuous to avoid deception. The FTC’s new Dot Com Disclosures guide (PDF...

Designing for Privacy & Web Success

By Timothy J. Toohey, Partner at Snell & Wilmer, LLP It is a safe prediction for 2013 that public awareness of websites’ data privacy issues will continue to increase. In the last few years, popular websites, including Google...

FTC Offers Mobile Advertising and Privacy Guidance

Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines...

Tracking the Behavioral Targeted Ad Debate

The major advantage of online advertising is the ability to target ads to consumers based on each individual’s interests, geographic location and other personal characteristics, which ultimately makes these ads more effective...

FTC Approves Google AdMob Acquisition

The FTC on Friday approved Google's $750 million acquisition of mobile advertising network AdMob, clearing the path for Google's latest mobile strategy and fueling the rivalry with Apple, which acquired Quattro -- another major...

New FTC Regulations Apply to Marketers, Affiliates

Thinking of enlisting bloggers to help sell your products? If so, you now need to think about requiring disclosures, and keep a close eye on what those reviewers are publishing. Recent announcements of tighter restrictions by the Federal...


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