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The Federal Trade Commission Tuesday released updated guidance for mobile and other online advertisers, explaining how to make disclosures clear and conspicuous to avoid deception. The FTC’s new Dot Com Disclosures guide (PDF...
By Timothy J. Toohey, Partner at Snell & Wilmer, LLP It is a safe prediction for 2013 that public awareness of websites’ data privacy issues will continue to increase. In the last few years, popular websites, including Google...
Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines...
The major advantage of online advertising is the ability to target ads to consumers based on each individual’s interests, geographic location and other personal characteristics, which ultimately makes these ads more effective...
The FTC on Friday approved Google's $750 million acquisition of mobile advertising network AdMob, clearing the path for Google's latest mobile strategy and fueling the rivalry with Apple, which acquired Quattro -- another major...
Thinking of enlisting bloggers to help sell your products? If so, you now need to think about requiring disclosures, and keep a close eye on what those reviewers are publishing. Recent announcements of tighter restrictions by the Federal...
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
4 SoLoMo Loyalty Program Leaders
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